Every Marketing Agency Should Have These 3 Powerful Tools

Every day, millions of marketing professionals use software to manage their sales, marketing, and daily operations. You need all the help you can get, especially on the marketing side of the business. For that reason, it's important to invest in tools that will give your company an edge over the competition.

Your marketing efforts don't need to be limited by the tools you already have. While you might already have everything you need to market your agency, there are some technologies out there that can help you connect with customers in new ways and make it easier for you to reach them no matter where they are or how they prefer to receive information.

Having said that, we will talk about three of our favorite tools every marketing agency should have in their arsenal: bulk data append, phone validator, and email validator.

3 Powerful Tools That Every Marketing Agency Should Have???

Bulk Data Append???

Data appending is a process of adding new data to existing databases. This can be done by combining data from multiple sources and creating a single database that contains all of your clients' and prospects' information in one place.

When you append the data you collect, such as email addresses, you can discover more information about your clients' contacts, such as full names and other details that will help you better communicate with them through various marketing campaigns.

This could be of great help for outbound marketing efforts, especially if you only have a limited amount of information in your customer profiles.

Every marketing agency needs to have this tool because it allows you to maintain good relationships with them. How? By ensuring that they can be reached through multiple mediums, as bulk data append's role is to fill in the missing fields. For example, if you only have an email address, bulk data append can provide full name, mailing address and phone number.

Phone Validator???

Phone Validator is a tool that checks if a phone number is valid and in service, the type of line (cellular or landline), DNC status, and much more. Validation can be done manually, by processors, or via API. You can also use this tool to check if someone is using their real number, a burner number, and even what carrier they have.

This tool is especially useful for marketing agencies offering outsourced telemarketing services. Since contacts will either come from clients or be generated in-house by lead generation, it is important to validate phone numbers before attempting to call or text cold prospects.

Not only will it save you time and resources by weeding out inactive, invalid, and unreachable numbers, but it also protects businesses from penalties as it prevents them from violating TCPA regulations.

Phone validator provides details such as DNC status, which tells you the prospects that ask to not be called nor offered any marketing promotions. Knowing this crucial information beforehand protects you and your client's business from possible penalties.

Email Validator???

The email validator is another must-have tool for your toolbox. This verification tool helps marketing agencies validate email addresses.

Most marketing agencies know the importance of having an email list to grow and stay in touch with potential customers. The question is, how many of the email addresses on your list bounce or go stale after quite some time?

Aside from the high bounce rate in marketing campaigns, other challenges that marketers face are:

• Presence of abused emails on the contact list
• Potentially risky contacts
• Lots of role-based emails acquired through sign-ups

All of these ruin your reputation and chances of a high conversion rate. That is why it is important to verify your email list from time to time to protect your sender reputation by weeding out invalid, risky, non-target, and spam emails on your list.

Conclusion???

Marketing is an increasingly competitive field and will continue to become more competitive as time goes on. To stay ahead of the curve, make sure you have all the tools needed to provide your clients and potential clients with the best possible service.

There is no reason your marketing agency should not be using these tools. They are easy to use, affordable, and can transform your business for the better.

So what's stopping you? Are you all ready to get better results with these three powerful digital marketing tools we shared? It's time to take action! Visit us today on our Searchbug website for further inquiries.

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