Every Marketers Checklist for Post Covid-19

With Govt's across the world asking us to learn life with the presence of covid-19, I'm sure Marketers and sales professionals are as stressed as the economy. Being the custodians of the revenue to the business, neither we can move to zero campaign roadmap nor we have the luxury of cash flow (unless you are very well funded startup and have the cash to burn for next 12 months). So we need to work in an optimum road map that helps the brand to achieve both long and short-run objectives.

• Re-asses Marketing Continuity Plan - Check Calendar. Cancel Offline events, travel budgets and be assured of digital formats of the same events. - Workaround deliverables for both online and offline. - Re-negotiate the contracts with all formats of media buys and partner networks. - Be assured on Marketing budgets and Marketing Objectives from Management due to current Covid / Financial turnarounds
• Data will describe your marketing success. Define KRA's based on goals and measure internal and external teams' performances. - Difficult times endures the responsibility on the shoulders of the existing team. WFH productivity needs to justify the goals and challenges at the front. - Beat Boredom. Burnouts. Distractions.
• Create Assets -Build/uplift your websites. Build that application, which you think will add value. -Build that repository of marketing assets (Creatives, Micro Video's, Casestudy, Whitepaper, Blog) Before burning those massive budgets on production kindly read https://www.amazon.in/Fast-Cheap-Viral-Game-Changing-Shoestring/dp/9351952754 bible of video workbook by Aashish Chopra -Involve your seniors/business leaders to comment/approve/give direction on the blog/assets that you create.

I knew a CEO who hasn't approved their logo for an enterprise product that was ready to go to market 3 Qtrs before, due to lack of time. (Definitely, dont take feedbacks which says "Something is missing" "its not intuitive" "Mazaa nayi Ayaa". Stress them to give actionable feedback) - Dont wait for a perfect content or product. Pace preface perfection. Upgrade, update as requires.

• Focus on Workflows / Processes & Automation. - Plenty of tools available at a super affordable cost that could transform your method of working. Prioritize your problem area, get into this massive marketing technology landscape, you will find your holy grail. https://cdn.chiefmartec.com/wp-content/uploads/2019/03/marketing-technology-landscape-2019-slide.jpg - Map your customer journey and deploy technologies like CRM, Mobility, chatbots etc - Work on that automation software, that will ease the problems of customer touchpoints and saves plenty of human resources and time. - Integrate your payments through digital & enable the delivery both online and offline as requires. - Try RPA's. There are free bots and trails with both uipath and Automation anywhere. Both are Incredible.
• SEO. SEO. SEO. - Perfect time to invest on your SEO strategy. The more you invest on your SEO, the less your paid acquisition cost could come down over a period of time. - The number of SEO professionals available in the market is inversely proportional to the number of professionals who could able to understand your product/service vertical, Competition Map, Urgencess of achieving business goals with SEO implementation capabilities. Phew! - Hands down, 95% of every vertical leader's 60% of the online traffic is contributed by SEO on google and if you aspire to be a market leader someday, you know which channel is the most important.
• Test New Channels. - Invest a few dollars to test new digital channels that you are not sure off the ROI. If you are already active on Linkedin, Try youtube. I haven't seen a brand that is doing it right at every channel. Just try the other channel in which you are not comfortable yet. Maybe less than 5% of the entire campaign budget can be allocated to a test budget? - If you are a B2B MSME, I'm definitely not asking you to invest your product on Instagram or Tiktok. But, you and your business leaders can try your hands on Linkedin Automation, (ABM's) B2B Database building, and Drip Campaigns, etc. - Collaboration with other non competing for businesses that serve the same customers. I'm sure at these hard times, everyone is all ears to any creative solutions that is win-win. Recent ones /https://techcrunch.com/2020/04/06/uber-partners-with-flipkart-and-bigbasket-in-india-to-deliver-essential-items/
• Participate in your community forum or Build an engaging forum. - For MSME's, its Quora and Reddit. For larger organisations can create/acquire / mega sponsor a forum that is nurturing their customer with key information and updates. - With sky roofing PR cost's it will be optimal for Small/mid-size brands to acquire their customers through forums in future.  

Feel free to add a few methods which worked for you in the comment section, so others can benefit and add it to their checklist.