In Every 'I' There's a Story of Change
Al Lee-Bourke
Prosci Executive Instructor; Principal Change Consultant - Microsoft Corporation (Alumn); Author; Model.
“What is an ‘I’, and why are such things found (at least so far) only in association with, as poet Russell Edson once wonderfully phrased it, ‘teetering bulbs of dread and dream’—that is, only in association with certain kinds of gooey lumps encased in hard protective shells mounted atop mobile pedestals that roam the world on pairs of slightly fuzzy, jointed stilts?”
—Douglas Hofstadter, G?del, Escher, Bach. [i]
Identity intertwines with biology, yet extends beyond it, encompassing thoughts, feelings, and dreams. Organizational change is a personal journey, requiring understanding of each individual's psyche, addressing their aspirations and concerns, as each seeks meaning in change.
Takeaways. Identity is mixed with emotions and perceptions; Every individual's ‘I’ seeks validation during change; Understanding personal psyche aids smooth transition; Address individual fears to ensure successful change.
Fundamental Concepts. Understanding identity. That's Self-Concept. Every ‘I’ is unique. Yet universal fears unite. That's Shared Experience. Addressing the ‘I’ in change. That's Individual Consideration. Dreams drive motivation. Fears cause resistance. That's Dual Emotional Drive. [i] Dive deep into psyche. Find the triggers. That's Emotional Intelligence. Connect with the ‘I’. Make change personal. That's the core of Personalized Change Management. Recognize the dread. Highlight the dream.
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Bottom Line. In change, acknowledging feelings and motivations is key. Addressing individual fears and stories is crucial for successful change, as people seek meaning and validation.
[i] Sharón, R. “What is the Dual Drive Theory in Psychoanalysis?” Modern Psychoanalyst. My take: Aggression in change management is a drive, like love. Both push and pull. Balance them. Use aggression, but wisely. It's about movement, not just force. Aggression and ‘love’, together, move things forward. Find the right mix. That's how change happens.
[i] Hofstadter, D. “G?del, Escher, Bach: an Eternal Golden Braid.” (1979)