Every detail counts

Every detail counts

When you’re making a presentation accuracy is essential.? Every typo, error or blurry image makes a statement about you and your company.? Worse still, there is a subliminal message ‘this company doesn’t pay attention to the details’; not the message you want a potential client to get.

I was recently at an event where there were a number of presentations.? The first one was clear, highly visual and made points effectively, but the second speaker stood up and kicked off by apologising that the presentation had not been created specifically for this event and he would skip over irrelevant slides.? So, he had set the audience’s expectations very low and the message was ‘this presentation wasn’t important enough for me to create a bespoke presentation’.

As the slides progressed there was a note at the foot of each slide that said [add title].? Clearly someone had not edited the Master slides to remove this.

The next presenter used slides quite text heavy, so more chance of the audience reading the slides instead of listening to her.? There were a couple of spelling errors and an incorrect statement (the slide creator had left ‘not’ out of a sentence, so reversing the meaning).

Yes, I’m a pedant – but when it comes to things that divert attention from the core message, I make no apologies.

Presenting your company to a new client can be as simple as a face-to-face chat with one person or a presentation to a whole team.? If you use a slide deck to help to get your message across, there are a few things that you need to take into account.

  • Check and double check for spelling, grammar and punctuation (should it be ‘its’ or ‘it’s’, discreet or discrete, your or you’re?).
  • Pare down the text – it’s a visual aid, not a verbal one.? Yes, you should include charts and stats, but let the images tell the story, with you as the narrator.
  • Avoid whizzy graphics.? Text that cartwheels is annoying and distracting.? Just because you can do it, doesn’t mean you should.
  • Ensure your brand is consistent throughout the presentation, the correct colours, fonts and logo.

Remember that your presentation is for your audience, whether one person or hundreds, not for you!

要查看或添加评论,请登录

Lesley Morrissey的更多文章

  • AI for business

    AI for business

    I’m what people usually describe as a senior citizen, but that doesn’t mean that I’ve got a closed mind to the latest…

    1 条评论
  • Webinar magic

    Webinar magic

    Even if you’d never attended an online event before, lockdown probably changed that for you. Instead of jumping in the…

  • What is marketing?

    What is marketing?

    I go to networking meetings regularly and so I often get asked ‘What do you do?’ It’s hard to explain it in one word or…

  • Newsletter nurturing

    Newsletter nurturing

    Your newsletter is a powerful tool. It’s a direct route to more business, if you use it well.

    1 条评论
  • Social strategies

    Social strategies

    Social media is powerful – even people who ‘hate’ social media, can’t avoid the fact that it has an impact on their…

    1 条评论
  • Uncharted territory …

    Uncharted territory …

    With a lovely new shiny year to explore, most people see the months ahead as uncharted territory. Most of us measure…

  • Web logs made easy

    Web logs made easy

    That sounds soooooo boring – but that’s where the term ‘blog’ came from. It was originally a sort of online diary –…

  • It’s all about structure

    It’s all about structure

    If you’ve never written a book before, it can seem like a mammoth task, but, if you get the right structure in place…

  • What is your website’s prime purpose?

    What is your website’s prime purpose?

    Isn’t that obvious? It’s to present your business to the digital viewer, of course. People talk about ‘brochure’ sites,…

  • Presenter or Narrator?

    Presenter or Narrator?

    You may have heard of ‘death by PowerPoint’, but how do you avoid becoming a perpetrator of this? Just in case this is…

社区洞察

其他会员也浏览了