Every day in every way, you are more successful.
Virginia Stockwell
Online Business Coach & Kajabi Expert: ??♀? Follow me for a Step-by-Step approach (how to launch an online course, membership, community, consulting, coaching business)
Kajabi Tutoring. Concise and Actionable. Every Tuesday.
Improve Your Business?with?3-2-1.
3?Types of Content to Create
2 Ways to Segment Your Audience
1?Forgotten Social Platform
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Happy Birthday to me today. It keeps happening every year.
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Three Types of Content to Create
Of course?you're looking to expand your online presence!
Here are the three main types of content to focus on for boosting visibility and reach...?
#1 Long-form content to show authority in your niche:?weekly blog, podcast, or video that allows you to expand into detail one a particular topic. Your subscribers will keep coming back for more.?
#2 Social media platform to engage with followers:?Facebook, Instagram, TikTok are great for quick, engaging posts that keep your audience connected.
#3 Discovery platforms to bring in new followers: Pinterest, YouTube, and Google are great for getting discovered by new audiences searching topics in your niche.
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To maximize your online presence, tap into all three.
Learn to design a content strategy ??????????currently 50% off, promo pricing ends soon.
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??Do you find that the more you learn about digital marketing, the more there is to learn?
Learning and implementing it all can feel overwhelming at times.
(Founding Member pricing is 50% off)
Small Steps, Big Results is the step-by-step program that helps aspiring coaches and consultants design a successful business without spending hours a day.
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??Most importantly, you'll create a business that scales so you're not stuck doing 1:1 work forever.
You'll create modular content that can be easily updated and expanded. Automated systems for enrollment and delivery of the program will be implemented. Your content strategy will drive leads to your email list and optimized sales funnels will then drive those leads into the offer to join your online program.
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Two Ways to Segment Your Audience
Instead of sending the same message to everyone on your list, segmenting allows you to create personalized content for different groups based on their interests, behavior, or stage in the customer journey.
But, how exactly DO you segment...
#1 Create a survey and ask!
#2 Design multiple freebies and have them self-select their interest.
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Q: What if one person is interested in both freebies or chooses multiple categories of interest in the survey?
A: If someone is interested in multiple freebies or selects multiple categories in a survey, you can create a hybrid email sequence that sprinkles the multitude of topics into one. Simple as that.
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One Forgotten Social Platform
Pinterest is a hidden gem for driving traffic and attracting new audiences.?
Pinterest users are drawn in by engaging images that link back to your website content where an opt-in form is located.
领英推荐
Because pins have a long shelf life, your content can continue to be discovered months, even years, after it’s posted.??
Pinterest Demographics:
Are you currently on the Pinterest platform regularly posting content??
Learn to design a content strategy in the Small Steps, Big Results Program,?currently 50% off, promo pricing ends soon.
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Additional Resources:
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Affiliates:
Rebrand: an IG Makeover?($47 off with this link)
Group coaching agreement, T&Cs for courses, and more?(use code?GET15OFF)
What's so great about Kajabi?(30-day free trial)
Trademarking?(use code DIGICOURSE50 for $50 off)
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Look for me again next Tuesday.
Best wishes and much success to you,
Virginia Stockwell, Kajabi Tutor
Disclaimer: I am not an employee or representative of Kajabi, LLC. I am an independent Kajabi Partner and I receive referral payments from Kajabi in this role. All opinions expressed herein are my own and are not official statements of Kajabi or any party affiliated with Kajabi.
??Really, I'm just a huge fan of Kajabi! Just check out everything it can do!
The 1st Steps to Starting an Online Coaching or Consulting Business: Share your expertise through group coaching, a membership and/or an online course.
??Step-by-step, this manual will guide you.
Part 1: FAQ: How much will I make? How long until success? And more...
Part 2: Step-by-Step Build a Brand
Part 3: Step-by-Step Designing a Marketing Plan
Digital Marketer | Cyber Security Practitioner (Ce-CSP) |?CISMP |?ISO 27001 |?ITF+ | CCSK
2 个月Personalized content is key. Mixing topics keeps it fresh for those with diverse interests—smart move. Have you tried any specific survey questions yet?