Every Customer is Unique
"Don't Find Customers for Your Products, Find Products for Your Customers" -Seth Godin
Every customers, every users are unique, so when you are in the midst of deciding what kind of mobile marketing that your brand will use, you need to consider it. To help you deal with it, here we give a useful information regarding the questions that you need to ask about your users before choosing the right mobile marketing for your unique users.
1. Know Who They Are
This is quite straightforward. However, it’s not that hard to get. When they sign up for your service, you will directly get their basic info, such as their name, their age, their gender, their interest, etc. All of the data collected then can be used to choose specific segment that meet your users’ characteristics. You don’t want to hit the wrong target, do you?
2. Know What They Do
Find out which feature that your users are highly engaged with! Besides that, another important point to be noted is the time when they interect with your app the most. The key here is to identify their behaviour
3. Know What They Like
Here you need to focus on the content that they mainly see or observe over and over again. This will give you hint to know about their preferences.
Lastly, you need to keep it in mind that your visitor’s name is the best word in marketing world. So, make your mobile marketing as personal as possible! Cheers!