Every business needs digital ads - HOW to make them effective

Imagine 40,000 searches every second.?In the US during the first six months of 2021, 13.6 million people did online searches and Google claimed 91.4% of that market. Big numbers yes, but the significance is in the exponential growth rate of 250% in some markets as people looked for information, products, and services online.

It only makes sense that during the pandemic online activity would skyrocket. However, what you need to understand is this will not be a temporary spike but is projected to remain constant moving into the future. These are new online consumers that were introduced, became comfortable, and now regularly turn to online resources and this is a HUGE opportunity for businesses.

The question is not IF you should use Google ads, but HOW to use them effectively.

Here’s a Couple Tips - Know the process: the ads get the ‘click’, the landing page closes the deal.

This information relates to the ad content flow. Those processes you develop to facilitate a smooth and effective customer journey (not the technical specs or aspects of placing ads).

EMOTIONAL TRIGGER: ?Develop content that taps into your audience’s pain and passion points.

• Solve a problem: people do searches to find answers to a need.
• 84% of consumers will go with a company that demonstrates social impact.

CLEAR CALL TO ACTION:?This may seem obvious but TELL them to act.

• Make it simple and focused: only one topic per ad group.
• Landing page: create specific pages for individual topics. Do not send to a catalog or general website.

MORE ON LANDING PAGES

You can have the most click-worthy ad in your market, but if people are sent to a page that is confusing or requires several additional actions to find the information, they’re gone. ?Yes, you need a company website, but think of it as your digital brochure. Landing pages serve a different purpose.

The landing page should have the exact information that the ad promotes— in written form.

It is ok, and often recommended to have numerous landing pages to facilitate your marketing campaigns. Numerous landing pages allows you to focus on ONE topic reducing confusion or the need to ‘find’ the information. ?Here are some simple tips to make a landing page effective.

A big powerful, compelling headline: should let visitors know they’re in the right place and you have what they need.

A clear, specific call to action that jumps out of the page at them – Add a CTA opt-in with bright button and tell them to click it. It adds them to your database, identifies exactly what they are interested in, and provides you with some insight on their needs. It could redirect to an appointment calendar, downloadable pdf, or other resources.

Proof, Proof, Proof: think testimonials, impact, results etc.

Keep all these elements above the fold so it is seen as soon as the page is accessed.

Earlier we mentioned that 84% of consumers go with a company that demonstrates social impact in the community.?Did you know, by incorporating social impact into your business model you could be rewarded with $10,000 worth of Google ads for free each month?

Join us to learn how to offer resources and valuable information in an education hub to create a social impact program.

KICK 2022 A$$ - FREE webinar Tuesday 1.11.2022

SOCIAL IMPACT PROGRAM

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