Evernote was acquired by Wrong Co
Dave Michels
Enterprise Communications Analyst | Protagonist | Specializing in Storytelling & Reputation Management for good brands.
I have been a paid user of Evernote for a long time. My notes are synced and organized across all my devices. It's been a good relationship, but Evernote passed its sellby date a long time ago.
The one-time unicorn has finally been acquired by Bending Spoons, probably for a song. No idea if this is a good thing or bad thing, but I've always thought Evernote should have been acquired by a UCaaS provider.
Meetings and notes go hand-in-hand. Evernote's notes are easy to share with other participants. Evernote even dabbled with its own meetings solution mostly built around screen share. I thought the combination would become more obvious when Microsoft got into notetaking with OneNote. Microsoft even built OneNote into SfB and the original Surface Hub. Why did MS do this? Because meetings and notes go hand-in-hand, and sure enough Microsoft users often integrate OneNote into their meeting and workflows.
The rest of the UCaaS providers have calling, meetings, messaging, and more - but not notes. I don't count Google Keep as a notetaking app unless you are a sticky note fan. I never understood Evernote's collaboration with Moleskin notebooks.
Evernote had problems with innovation. It hasn't kept up with new apps such as Notion or Clickup. Both are impressive, but also more complicated. One of Evernote's CEOs came from TokBox - the video company that Vonage acquired. I thought he might put it together.
Evernote would have been a logical and inexpensive acquisition to any of the UCaaS companies, but it appears that ship has finally sailed.
Well, sheesh, that does make sense. I used to use Evernote all the time