EVERLAST EXPAND INTO GYMS WITH INAUGURAL OPENING IN DENTON

• Brand new gym space opening in Denton on December 27th
• 16,000 sq. ft?site will combine group exercise with a main gym floor
• First 500 members will get exclusive early VIP access to sample the gym before it opens to the public, and pay just ￡5 for their first month?
• Rebranding of 38 former DW Fitness Gyms over the next two years also announced
• Memberships starting from just ￡20 per month

December 2021 – Everlast, the brand of choice for generations of world champion athletes, is set to open its brand new concept club, combining the best of fitness studios, combat sports and the functional gym floor.?

The gym showcases weightlifting, HIIT and boot camp style classes for all fitness levels -?as well as an incredible free weights area with no shortage of top of the range equipment from the iconic brands within the Core Health & Fitness equipment portfolio; Star Trac? cardio equipment, StairMaster? HIIT products including the infamous Gauntlet, Nautilus? strength including Inspiration, Impact & Leverage ranges, AC Sport Schwinn? bikes in the group cycling studio – ‘Cranked’, plus Throwdown rigs and accessories for functional fitness. Everlast Gyms is the ultimate destination for individuals of all abilities and a space for the chance to truly change their fitness regime for the better.

Peter Rigg, Director of UK Sales for Core Health & Fitness comments, “It’s fantastic to work with Everlast on this exciting new project. The variety of innovative zones gives members a host of options to maximise their training, whilst creating a premium boutique offering at affordable pricing for all. The club really makes a statement to the fitness industry with lots more exciting projects to come”

Denton will also see creation of new jobs in the area, for gym staff, personal trainers and class instructors.

The gym will open on the 27th December to the public and the first month will be just ￡5 for the first 500 who join. There will also be an open week from the 13th through to the 18th December for people to see the gym with their own eyes, open from 8am-7pm.?

Daniel Summerson, Head of Fitness Elevation for Frasers Group said, “We are absolutely delighted to open our first Everlast Gym concept club in Denton. The new gym opening will provide the people of Denton with a gym they’ve never experienced before which is not often seen at the price range.

This is a huge moment for the Everlast brand, and with 38 further clubs to be transformed over the next two years, this is just the beginning. We can’t wait to get started and give the people of Denton an affordable, yet luxury gym experience”

All clubs will feature the latest MyZone heart rate technology, giving gym-goers the opportunity to track exactly how hard they are working whilst in the gym. The MyZone technology is used by consumers to push people and challenge them - giving them clear goals and results.?

Future openings have also been announced, with 38 former DW Fitness Gyms to be transformed over the next 24 months. Starting with Preston in early 2022, the refurbishments will see a new, accessible unique gym experience across the UK.

ENDS

Note to editors;?

About Everlast Gyms:

The Everlast Gyms philosophy is ‘Greatness is Within’. We believe in providing a fitness club that will suit all individual’s budgets without compromising on the quality of facilities or service to help make you your own champion.

Getting started, that’s the hardest part - but at Everlast Gyms, we are in your corner. With all the latest kit including functional fitness, your journey needn’t be repetitive or dull. Our personal training is more affordable than ever before, so you’re more likely to go the distance. If you like training with your teammates by your side, our extensive group exercise timetables are for you.

About Core Health & Fitness

Core Health & Fitness is more than gym equipment, we offer innovative solutions for all your facility needs. Whether working with us directly or through our partners and distributors world-wide, we provide the highest quality equipment backed by a service and support team that will always go the extra mile to get you what you need, when you need it. Partner with us and see how our Core Values motivate our every decision.

Visit us at?https://corehandf.com

Address

Unit 4, The Gateway Centre, Coronation Road, High Wycombe, Buckinghamshire HP12 3SU

Telephone

+44 (0) 7885 554756

For image requests and further information please contact Eve Rodwell-Davies;

[email protected] or call +44 (0) 7885 554756.