Evergreen Content on Pinterest

I don’t have to tell you,?friends, how important Pinterest can be for driving traffic and sales to your website. But with so much content out there, it can be tough to figure out what types of content work best on this visual search engine.?That's why I wanted to share some tips on the type of content that has long-lasting success on Pinterest:?evergreen content.

Evergreen content is the type of content that remains relevant and useful over a long period of time. It doesn't have an expiration date or is time sensitive. Instead, it focuses on topics that people are always interested in and searching for answers to.

This type of content will continue to drive traffic and engagement to your site for months or even years after you publish it.

Here are some examples of evergreen content that can work well on Pinterest:

Tutorials and How-tos:?These types of content provide step-by-step instructions for a process or task that people are looking to learn. From beauty tutorials to DIY projects, there are endless opportunities to create tutorials that your audience will find useful.

Lists and Roundups:?People love lists, and Pinterest is no exception. Creating a list of tips, tools, or products related to your niche can be highly shareable and drive traffic to your site. This is great if you’re an affiliate for something (think Amazon gift guides!)

Inspirational and Motivational Content:?Positive and uplifting content has a high engagement rate on Pinterest. From quotes to affirmations, creating content that resonates with your audience on a personal level can lead to more followers and engagement. But just make sure it makes sense for your business and content! Don’t just pin quotes to pin quotes.

Educational Content:?People use Pinterest to learn, and creating educational content that provides valuable information to your audience can be highly successful. From infographics to e-books, to webinars… creating educational content that speaks to your audience's needs can lead to more shares, engagement, and outbound clicks.

Remember, the key to success on Pinterest is consistency. By focusing on creating evergreen content that provides value to your audience, you'll be able to drive traffic and engagement to your site for months and even years to come.

Check out templates to save your time and money:?Pinterest Archives - Digital Resources

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