The Evergreen Business of #Digital since 2004:

Thats how long I have been around.Yipee!:) The infinite game @work!

I love the genesis and evolution of:

1.Direct to Digital Content/Movies-First pitch on this was done in 2012 by us.It has taken 7 years.

2.Indian Comics(Chacha Choudhary) being Animated/Gamified-Division91 was setup in 2011.It takes that long.

3.Best content being shot on Mobiles and with Minimalistic Teams devoid of Inflation of all kinds.First looked at #LeanModel in Content creation in 2013.Now its the norm.

4.Education being Self-Led and On a Click-Goes as far back as 2005 as first pitch to a Computer Education Company.

5.Influencer Marketing is changing fundamentally even now.Shut down a company knowing the fad was shifting base in 2015.Created #DigitalPR out of thin air.

6.Movie based eComm was going to be huge and we took that punt with Ra.One first and since then Celebs and their Brands are coming up daily.

7.Consumer being the Creator-Instagram and Pinterest before it have turned hobbies and creative pursuits into million dollar businesses.

8. Games/Apps-Made Trans Media Content first in 2008.Everything can have a second life on another screen.Revive and try you must.

What I am trying to say is that you don't come up with a brilliant business idea in a room.Its in the course of daily work that you tweak and enhance existing stuff.You remake or break it.You recreate it.

But you have to stay put.Resilience and longevity will serve a lot more than a new idea,new company or new industry a day.Everything takes time to get mature but dig in you must.

My first love is #Digital and sometimes I am amazed how just staying put has led to amazing ideas and businesses coming up from nothing!

Dust to Gold is a Truism in the #DigitalBusiness!

Adaptability and Quick Decision Making will take you far!And yes you have to constantly learn.

#DigitalIndia #IOT #IPs #Content #Web #Mobile #Leadership #Entrepreneurship