Everest Launch Set For Thursday June 13th
The 2024 Digital Marketing Strategies Conference (DMSC) was a great success this year based on the feedback I received from dealers, OEM leaders, and the sponsors. Our unified theme covering first-party data management and activation gave dealers insights to see the opportunities (use cases) which are available today powered by new technology platforms called Customer Data Platforms (CDP).
Everyone was in agreement that the automotive industry must work harder to eliminate clumsy "iframe" technology and support identity resolution frameworks.
The Cheese Has Moved
This Thursday, June 13th, will mark the launch of the Dealer eProcess Everest platform which will set the bar for automotive retail websites and personalized customer experiences. Dealers are encouraged to register for the online presentation at 1:00 pm, on this page.
The team at Dealer eProcess has been working behind the scenes to remove iframe barriers, support multiple identity resolution frameworks, and directly connect to CDPs to offer meaningful personalization to online shopping experiences.
Everest is an example of what dealers need to elevate their online shopping experience in a meaningful way.
Everest is the ideal platform for dealer groups who are looking to leverage their first-party data and identity resolution to elevate the customer experience for online shoppers. Everest is CDP agnostic and has demonstrated its ability to connect with any data warehouse, which effectively fuels personalized shopping and navigational experiences on the website.
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No CDP - No Problem
Dealers who do not have a CDP project in place will be glad to know that Dealer eProcess' digital ID technology fuels personalized experiences and better sales attribution. By offering dealers integrated tools for trade, credit, and digital retailing, Everest supports identity resolution throughout the entire customer journey without slowing down website load times.
Everest sets the bar for automotive retailing
I can see the website technology race accelerating based on the conversations which were had at DMSC.
Everest Is An Example of What is Ahead
The conversations at DMSC were exciting as technology companies shared their plans for advanced data management, identity resolution, and activation with marketing automation tools powered by AI. I congratulate the product development team at Dealer eProcess for listening to the needs of its customers and supporting a vision for greater conversions online.
Click on the image below to register for the webinar and get your chance to ask their executive team questions on the Everest platform and their advanced marketing automation to power multi-channel marketing campaigns.
Thank you, Brian, for showcasing our new Everest platform and for yet another fantastic DMSC. This recognition highlights the importance of TRUE personalization in the dealership space, where staying ahead of the competition is paramount. With Everest, dealers can now harness the power of personalization to offer customers an unparalleled experience and we cannot be more thrilled to get this in front of the industry.
Exciting times ahead with the Everest launch; looking forward to seeing how it shapes the future of digital marketing strategies!