Ever-Changing World of SEO

“SEO,” or Search Engine Optimization, is essential for your online business presence and strategy. However, it is constantly evolving to produce a better user-based algorithm to determine which websites will take the top positions in search rankings. Keywords, meta tags & descriptions, etc. used to hold all the cards. After all, not everyone can have a top position- it is all a competition.

“Content is King.” We’ve all heard it. But, there are always people who like cutting corners to fool the system. Too many people began just creating content around keywords so they could trick the system into thinking that their content was “relevant”. Poorly written content with loads of keywords became a real problem. Therefore, the system had to change in order to identify and weed out the problems. This would be the only way to capture and secure a website’s true relevance.

Quality control became a vital part of the systematic equation. That made it easier for the bots to recognize the educational value of the content, which immediately made some content more relevant than others.?

Key Factors Determine The “Best” User-Experience

In 2020, Google began using what is called, “Core Web Vitals.” Its mission is to find out which websites measure up by calculating the site’s functionality to conclude the best user experience possible.?

Functionalities that are considered include:

1. How quick a webpage loads.
2. How fast a page becomes interactive.
3. The overall stability of the page.

Keywords are still essential in your content but it is being looked at much differently than the SEO strategies of the early to mid 2000’s. In fact, the rules that applied and weighed heavily the search engine results are much different than they were throughout the 20-teens.

So, how do we keep up? How do we stay relevant and get positioned in the top rankings? Stay on top of it! Be sure that your content creator researches the criteria to optimize your rank position each year. It goes way beyond merely shifting your keywords and terminology within the content and making it flow.

Learning the Signals

Your rank will be determined based on a variety of factors. Besides the amount of intrusive pop-up ads, safe browsing, and HTTPS, there are other things that will be considered. Usability that relates to the different ways we retrieve our informational content is a major aspect to understanding SEO today.?

With the constant changes to SEO it is important to stay on top of the different metrics and measures by which content is rated. Your goal is to stay on top of the search engine results. You can't do that if your content is being overlooked or pushed aside for better quality. Your theme park or FEC depends a lot on your website and the content that is published there. Make it memorable! Not only for your visitors but also for the Google bots.?

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07-09-22

?Tim Murphy is CEO of APX Operating Company, dba Boomers Parks, under the ownership of Cerberus private equity ($55B assets). Boomers Parks owns six family entertainment centers and two water parks with locations in California, Florida, and New Jersey.

As CEO of Boomers Parks since 2020, Tim took these eight parks from bankruptcy to profitability in just a year – in the middle of a global pandemic. When Boomers acquired these parks, they were operating at a $10 million loss. Tim transformed the customer experience and added new revenue streams to generate a 180% increase in revenue in 2021 (and on track to be a 250% increase in 2022).?

Tim launched his 35+ year career at Walt Disney World and has since served more than 150 entertainment, restaurant, and food & beverage brands across more than 10,000 locations in C-suite and senior positions.

?Additionally, Tim is a Board Director with Coney Park, Happy City, and YuKids - Family Entertainment & Amusement Parks, part of The Carlyle Group ($275B assets), a private equity firm that operates 150+ family entertainment centers and amusement parks in Latin America.?

?Tim has worked with top-tier entertainment and restaurant brands including Disney, Rebounderz Trampoline Parks, Darden Restaurants (Olive Garden, Bahama Breeze, etc.), Red Lobster, Jimmy John’s, Applebee’s, Sonny’s Bar-B-Q, Denny’s, El Pollo Loco, Hardee’s, Golden Corral, and Firehouse Subs.?

Tim has overseen more than 35 purchase transactions involving over 1,200 restaurants, stores, and park locations.?With extensive experience in buying and selling businesses, handling negotiations with buyers and sellers, and creating strategic partnerships to build strong brands, Tim has facilitated deals ranging from $11 million to $350 million+.

?Tim is a member of IAAPA, CAPA, FAA, AAMA & WWA. He is a licensed commercial real estate broker in the State of Florida. Tim earned a BS/BA in Accounting from the University of Central Florida and?an MBA in Finance from Orlando College.