Ever Wondered What Sets Winning Companies Apart? Meet Seppe de Bruyn - the Project Lead Who Ensures Client Success at Salesdrive

What does it take to keep clients genuinely happy?

At Salesdrive, it goes far beyond “good enough.”

Recently, I spoke with Seppe De Bruyn, Project Lead at Salesdrive, about what drives our approach to client success. We covered everything from real-time tracking that streamlines follow-ups to AR tools that help clients visualise products in their space—features that go well beyond typical client support.

Seppe shared the inside track on the tools and strategies transforming Salesdrive into a standout in client experience.

Curious to see how it’s done? Read on for a closer look at Salesdrive’s approach.?

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Delivering Projects Beyond Expectations?

Sophie Carr:? Hi Seppe, thanks for chatting with me today! Let’s start with your role at Salesdrive. Can you share what you do and what you enjoy most about it??

Seppe De Bruyn:? Sure. As Project Lead, I’m responsible for managing all ongoing projects, from A to Z. But my goal isn’t just to meet what’s been discussed with clients. We go one step further to over-deliver, making sure clients are genuinely happy with the results—and so are we. I balance this with ensuring everything runs smoothly in terms of communication, timing, and deliverables. This way, we have projects we’re proud of, but we’re also profitable internally.?

Sophie Carr:? That’s something I see across Salesdrive. It’s about that “extra mile” mentality. As a smaller, more flexible team, we can adapt quickly and personalise our service. How does that flexibility influence our customer success approach??

Seppe De Bruyn:? It’s one of our biggest strengths. Because we’re small, we’re able to really listen, adapt, and go the extra mile for our clients. We try to anticipate their needs, sometimes offering features they haven’t considered. We think of ourselves as partners, not just providers. This means we over-deliver every time, which not only keeps clients happy but also builds long-term relationships.?

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Customer Success Beyond the Usual?

Sophie Carr:? Many people think customer success is just another term for customer service, but we see it as much more.?

Seppe De Bruyn:? Exactly. For some companies, customer success is more about upselling, and while that’s nice, it’s not our priority. Our goal is to deliver on what we promised and then some. When clients see we consistently go beyond expectations, that’s when upsell opportunities naturally come into the picture. But it all starts with genuinely delivering value.?

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Salesdrive’s Platform: Centralising and Simplifying Content?

Sophie Carr:? Let’s talk more about Salesdrive’s platform. Can you walk us through its key features and why they’re so impactful??

Seppe De Bruyn:? Absolutely. One of the best things about our platform is the content hub. It centralises all sales and marketing materials in one place, so sales teams don’t waste time looking for the latest updates. Everything is organised, accessible, and brand-consistent, which is critical. We’ve seen that without a centralised system like this, companies often lose productivity trying to find the right materials, and that takes time away from engaging clients.?

Sophie Carr:? It’s such a time-saver. And it also ensures that everyone is aligned on the message HQ wants to convey, which adds to brand trust and credibility.?

Seppe De Bruyn:? Exactly. Salesdrive allows teams to avoid the issue where every rep modifies PowerPoints to their liking. With our centralised hub, they know they’re using the most effective, up-to-date content, consistent across regions. It keeps everyone aligned.?

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Value-Driven Tools: Proposal Creator and ROI Calculators

Sophie Carr:? I know you’re a big fan of our Proposal Creator. How does it help Salesdrive clients stand out??

Seppe De Bruyn:? The Proposal Creator is a real game-changer. It automates proposal creation (which is usually quite complex and time consuming), so sales reps can create customised, visually appealing proposals on the spot during a meeting. It’s interactive too; clients can pick the products and options that interest them most. By the time the meeting’s over, the proposal is ready to go in their inbox. Clients love this because it saves them the back-and-forth and feels like a collaborative process.?

Sophie Carr:? That’s incredible. It shortens the sales cycle and gives clients exactly what they need instantly. And I imagine the ROI calculators add to this experience.?

Seppe De Bruyn:? They do. The ROI calculators help clients see the actual value our solutions bring to their business. Sales reps can plug in specific data, showing prospects the financial impact in real-time. It’s more powerful than just talking features—it helps answer the question, “What’s in it for me?” with actual numbers. It’s personalised and, therefore, far more impactful.?

Sophie Carr:? Exactly—it makes it less about “Here’s the cost” and more about “Here’s what this will deliver for you.”?

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Real-Time Tracking and Engaging Follow-Ups?

Sophie Carr:? I’m also a big fan of our real-time tracking feature. Can you explain how it helps clients better engage with prospects??

Seppe De Bruyn:? Real-time tracking is like having a roadmap to client engagement. Salesdrive logs every interaction with shared content—what they view, how long they spend on it, and even if they share it within their organisation. This helps sales reps follow up at the right moment with the right information, increasing the chances of closing the deal.?

Sophie Carr:? That’s so valuable. Sales reps can time their outreach perfectly, focusing on the prospect’s specific interests.?

Seppe De Bruyn:? Exactly. Plus, if the content is forwarded to another decision-maker, the sales rep knows who else might be involved. This helps them prepare for those conversations and anticipate the client’s needs, making follow-ups feel useful rather than random.?

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Building Trust Through the Buyer Engagement Portal?

Sophie Carr:? The Buyer Engagement Portal is another tool that clients seem to appreciate. Can you tell us more about its role??

Seppe De Bruyn:? The portal centralises all shared content for clients—presentations, contracts, proposals, everything they might need. It’s a single hub that gives clients easy access to materials and allows them to share feedback directly in the portal. This creates a collaborative experience that feels transparent and keeps the client involved every step of the way.?

Sophie Carr:? And I think having that centralised space builds trust. Clients can see everything they need in one place, reducing friction.?

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Augmented Reality: A Game-Changer for Visualisation?

Sophie Carr:? One of our more innovative features is Augmented Reality (AR). Can you share how it works and why it’s so valuable??

Seppe De Bruyn:? Sure, AR is something we’re really excited about. Imagine you’re a client like Nespresso. Instead of just describing how a machine will fit into their space, we use AR to show it in real-time, right in their environment. This removes doubts about fit, size, or design, helping clients make faster decisions and keeping the momentum going.?

Sophie Carr:? That’s fantastic. Being able to see a product in their space can make all the difference, especially if they’re on the fence.?

Seppe De Bruyn:? Exactly. It’s not just flashy tech—it serves a practical purpose. AR lets us address those “What ifs” instantly, which can make the sales conversation flow more naturally.?

Advice for New Project Leads: Communication and Organisation

Sophie Carr:? Switching gears, what advice would you give to someone new in a project lead role??

Seppe De Bruyn:? The best advice I received was to communicate first, then act. Keeping clients and colleagues informed from the start is key. If there’s an issue, let them know, and then take action. At Salesdrive, we prioritise client work above everything else. That’s part of why our clients appreciate us—we act fast and deliver quality.?

Sophie Carr:? That’s great advice. You’re also incredibly organised, which I think makes a big difference in this role.?

Seppe De Bruyn:? Haha, thanks for noticing. Organisation is essential. I jot down tasks as soon as I hear them; otherwise, it’s easy to lose track. It sounds basic, but it keeps everything moving smoothly and ensures I never miss a detail.?

Sophie Carr:? Well, it’s clearly working—our clients notice the difference. It’s been inspiring to hear how you bring so much intention and thoughtfulness to each project. Thank you for sharing these insights, Seppe. It’s clear that your dedication and proactive approach have helped shape Salesdrive’s unique approach to client success.?

Seppe De Bruyn:? Thank you, Sophie. It’s great to be part of a team that values going beyond the basics. Here’s to many more successful projects and happy clients!?

Sophie Carr:? Absolutely. I think we’re just getting started. Thanks again for your time, Seppe. Looking forward to the next steps.?

Client Success at Salesdrive: More Than Software

At Salesdrive, we go beyond software by forming partnerships with our clients. From our Proposal Creator and ROI calculators to our centralised content hub and Buyer Engagement Portal, each feature is designed to empower our clients and enhance their experience. Through agile project delivery, clear communication, and innovative tools, Salesdrive is redefining customer success.?

If you’re ready to experience Salesdrive’s impact firsthand, reach out to us for a demo and see what’s possible.?

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Get Started with Salesdrive in 3 Easy Steps:?

1. Book a Discovery Call Schedule a call with one of our sales tech advisors to discuss your goals and challenges.?
2. Create a Strategy We’ll work with you to build a tailored plan that aligns Salesdrive’s tools with your sales process.?
3. Onboard and Launch Our team will guide you through a seamless onboarding, so you can start using Salesdrive and delivering value right away.?

Ready to elevate your sales process? Book a discovery call today!?

FAQs?

1. Why should Sales and Marketing Teams choose Salesdrive??

Salesdrive offers an all-in-one platform designed to bridge the gap between sales and marketing, helping teams collaborate more effectively and close deals faster. With tools like dynamic content hubs, real-time tracking, and advanced proposal creators, Salesdrive equips teams to streamline workflows, personalise client interactions, and ensure every engagement aligns with your brand message. For businesses looking to enhance efficiency and drive measurable growth, Salesdrive is the solution of choice.?

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2. How does Salesdrive help Marketing Teams improve content engagement??

Salesdrive’s platform empowers marketing teams by centralising all content in an accessible, organised hub, allowing them to monitor content usage, track engagement metrics, and see which materials resonate most. Real-time analytics provide valuable insights, so marketers can refine strategies, optimise content for impact, and support sales with up-to-date, consistent materials that are ready whenever they’re needed.?

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3. What tools does Salesdrive offer to support Sales Teams in closing deals??

Salesdrive equips sales teams with features like interactive proposal creators, ROI calculators, and real-time tracking tools that enable data-driven, high-impact presentations tailored to each prospect. These tools simplify the proposal process and ensure sales reps can provide personalised insights in real-time, keeping prospects engaged and helping teams close deals faster and with greater confidence.?

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4. How does Salesdrive improve collaboration between Sales and Marketing??

Salesdrive is designed to create seamless alignment between sales and marketing teams. By housing all content in one dynamic hub, providing performance data for each asset, and enabling real-time tracking, both teams can see what works and what doesn’t in client interactions. This alignment fosters better communication, ensures messaging consistency, and helps both teams stay informed and focused on shared goals.?

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5. What are the main advantages of Salesdrive’s customer success approach??

Salesdrive prioritises long-term success by offering proactive, hands-on customer support tailored to each client’s unique needs. From personalised onboarding to bi-weekly check-ins, Salesdrive’s customer success team provides ongoing guidance, collects and acts on client feedback, and prioritises client suggestions in our product updates. This ensures that your sales and marketing teams have the resources, support, and tools needed to achieve maximum success with Salesdrive.?

6. Can Salesdrive develop custom features based on our specific needs??

Absolutely. Salesdrive recognises that each business has unique requirements, and we’re committed to creating solutions that fit precisely with your goals. We offer customised feature development at competitive rates, ensuring that you get exactly what you need to drive results. Whether it’s an AR sales tool or a sustainability calculator, Salesdrive’s team works closely with you to bring these custom features to life, so your platform evolves with your needs.?

Written by:? Sophie Carr - Head of Marketing?

Sophie is a specialist in corporate content creation, sales technology and education. As an experienced writer and growth hacker, she leads the innovative marketing team at Salesdrive.?