Ever wondered ''What emotional response does my ad evoke in my audience?'' - Aryel's Augmented Analytics hold the answer.

Amira Di Costanzo, Head of Marketing at Aryel

We've always seen display advertising as the colorful pixels that light up screens, enticing audiences to click, engage, and ultimately (finger cross) convert. But what if I told you that the future of display advertising isn't just about that, but about capturing raw, unfiltered emotions in real-time?

Enter Aryel's Augmented Analytics, the game-changer set to redefine the way we perceive, interact with, and leverage display ads.

Aryel's Augmented Analytics - The Genesis

Aryel's Augmented Analytics is bridging the gap between emotion-driven qualitative insights and hard quantitative data.

They emerged from a deep understanding of the shortcomings of traditional display ads. A simple but revolutionary add-on: infuse Augmented Reality (AR) into Display advertising. By doing so, with the use of the front camera, an entirely new dimension of user analysis was unlocked.

Here an in-depth look at how they came into being and how they work

The Emotional Connect: Where Data Meets Genuine Reactions

Ever caught a reflection of yourself trying on a new outfit and noticed that instantaneous smile or confident nod? That’s emotion in its purest form, a momentary burst of feeling that speaks volumes.

Aryel's technology is akin to capturing that split-second mirror reaction, but in the vast world of display advertising.

The effectiveness of a display campaign is measured primarily with quantitative metrics - impressions, clicks, views, CTR and conversion rates. But, what if I told you there's another layer, one that’s been elusive until now? The emotional layer.

Imagine a young woman trying on a pair of sunglasses through an AR Virtual Try-On Ads. Her raised eyebrow, her lips curve into a smile - she loves how she looks in those shades. Today we evaluate success by whether or not he clicked on the 'Buy Now' button. With Aryel's emotional state reports, we can now capture the feelings that drive decisions (and clicks ??). For instance, if a lot of people have positive emotions when they try your product, but don't yet make a purchase, it may be an indicator that you need to revise your pricing (or your target audience, Value prop. etc.).

Beyond Just Emotions - The Potential of Facial Features Data

But Aryel's innovation doesn't stop at emotions. Capturing data on facial features has opened doors to hyper-personalization at an unprecedented scale. Think about it: if you know that a significant percentage, say X%, of purchase conversions for a pair of glasses come from blond, square-faced individuals, wouldn't that directly influence your choices in model selection for your next campaign photoshoot?

The ripple effects of such data are enormous – it can guide production choices, inform design tweaks, and shape entire advertising strategies.

The Power of Visual Heat maps: Navigating the User's Gaze

Picture walking into a modern art exhibit, where each piece is a dynamic 3D installation. Certain aspects draw you in, urging you to lean closer, touch, and immerse yourself in its details. Those areas of intense focus, those magnetic points, they tell a story of what truly resonates with you.

Translate this to the realm of display advertising. With Aryel’s product heat maps, we're venturing beyond the flatlands of traditional ads and diving deep into the contours of 3D rendered creative ads. Here, every zoom, every virtual touch, every pivot around the product paints a tale of the user’s desires.

Imagine an ad showcasing a 3D rendering of a cutting-edge smartphone. While clicks and views give us the broad strokes, Aryel's heat maps delves deeper. It reveals which parts of the phone the audience is zooming into, circling, or virtually 'touching' most frequently. Perhaps it's the camera module, suggesting a significant interest in photography, or the edges hinting at design preferences.

These are the silent, yet screaming preferences of our audience, crucial nuances that might have been missed in a sea of numbers and percentages.

The Road Ahead: Hyper-Personalised Display Ads at Scale

For those who are eager to delve deeper into how to harness this wealth of data, I have good news. Stay tuned for a subsequent blog where I will unravel the strategies and tactics to exploit this data for creating hyper-personalised display ads at scale.

Wrapping Up

Aryel's Augmented Analytics isn't just an addition to our toolkit; it's a game-changer in the Display advertising. It challenges us to pivot from broad-strokes marketing to finely-tuned, personalized stories. So, to the vanguards of the marketing world, here's a nudge to embrace this fresh perspective, to harness this novel data spectrum, and to create campaigns that echo deeper.

Discover more on Aryel.io