Ever wonder if it's all worthwhile? Modern marketing & waste.
My kids know how crazy humanity's unsustainable level of consumption drives me. Every so often I'll give in momentarily whether for the sake of temporary social conformance of just through plain old parental exhaustion. But my goodness our modern world is so full of waste.
Maybe because I was trained as an engineer originally, I've always flitted in my marketing work between creatively connecting stories with people, and a process mindset. So back when I got my first global job as a leader in an organization with thousands of products in 70 countries, and hundreds of marketers working on them, it was just sort of obvious to me that having 300 different website designs for four or five business segments just didn't make sense. I was able to quickly get execs and business partners aligned on the efficiency story and boom - a whole career chapter opened.
But more impactful than the financial streamlining was always the idea for me that you can clear the clutter. No more wasting your energy on things that don't have an impact like figuring out where text goes on a page. Free yourself up as a marketer from creating yet another random deliverable, and get back to the basics of who your customers are and why they would buy from you. Then with this clarity, use your channels to message what you have for the customer and how it helps them be successful.
I found myself lucky enough today to be catching up with an old friend and colleague from 3M, and in explaining what I'm working on with Atomic Elevator I had to step back and explain it in plain english. What a great reminder of the power of simplicity over clutter. Every day I'm reading stories and charts about how many new AI-startups there are helping marketers create more content. It hurts my head. And reading about how marketers need to know all about all these different tools and techniques.
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So I decided. I'm going to put together a no-nonsense talk on the practical and immediately actionable use of AI for curious marketers to help you get your brand strategy clear and help you love your customers and people better. If you've worked with me before you'll know that practical means you can explain it simply, and there will be no complicated jargon or tech.
I'm going to take inspiration from another friend who's running short delivery sprints, I'm going to ship this by the end of next week. Comment on this thread if you'd like to follow-along and join in the first cohort. And to send me bonus inspirations, let me know if there's something specific you'd like to hear about.
Hugh
Fractional Consulting Expert | Double your revenue without doubling your workload. I help former executives make MORE MONEY than they did in corporate America. Is selling a problem? DM me to find out why it’s really not!
2 个月Love it Hugh!
(part 2 of today's update) So the data analysis.... I took all the log files from our Ella AI marketing platform and analyzed them to rank what the marketers using her are asking her to do (sort-of my day-job anyway). And I took the transcripts of all of our Ella customer onboarding calls and did the same with those - this time looking for the marketing tasks that people told us they wanted to use AI for. Yes I was able to do all of this in a couple of hours using a free tool (Google Notebook) without writing a single formula (or line of code), and Yes I can show you how to do that! And the data says... 1. Strategy development (positioning, customer profiles, brand guidelines) 2. Marketing analysis and competitive intelligence 3. Content creation and strategy (website, landing pages, article outlines, email sequences, sales scripts) So today's first job will be to sketch this out into an offer/ agenda. The other critical path item today is to figure out whether to host a linkedin live, or to run the class on a dedicated learning platform like teachable, or kajabi. All feedback and ideas welcome
Today's update.... I've been moving through from yesterday's inspiration to scoping what I need to deliver at the end of next week. I took some sparks of genius from Keith Lauver on potentially bundling some Atomic Elevator services with some training as a 'next phase'. Then the amazing Camille Benoit took my call and shared what she's seen as big demand for an AI Marketing Academy with maybe a certification, and we riffed on some SEO angles. This got me thinking about all the people who have been cruelly job eliminated in the run up to Christmas (been there, it sucks!) and that's given me some extra motivation to share something valuable next week that might help people in that position (without costing them anything). I took some time to learn from Justin Welsh's experiences generously shared on his philosophy in monetizing content and creating courses. And then this morning I did one of my favorite things. I made a pot of coffee and got stuck into some data. I'll explain that below.
Leadership Training for Construction - retain the next generation. Curious about NAWIC or CREW Collaborative? DM me!
2 个月I'd love to follow along if this is right for a solopreneur (DIYing marketing) not just pros. Cheers!
Brand & Product Strategist ?? | Introvert Customer Insights ?? | Author 5 x Football Books ???
2 个月Can’t wait Hugh! ??