Ever heard the saying ‘Seeing is believing’?

We all have, right? But is there actually any substance behind the saying? Well, there certainly seems to be! Studies carried out by Psychologist Jerome Bruner show that most people retain 80% of what they see compared to just 10% of what they hear and 20% of what they read. Those are some big stats to consider!

So how exactly can a brand use visual methods to communicate its message? And influence its customers.

Read on for our top tips on making visual communication work for you:-

Photography

A picture has the power to capture a thousand words, especially for a brand that is launching a new product and wishes to show exactly what the product looks like.

Taking the right kind of shot is important and we consider:-

• What are the key feature/USP’s to convey?
• Where will these photographs be used? (advertising, social media, website)
• Is the branding clear in each shot?
• How versatile are these shots?
• Are the pictures a suitable format and quality?
• Portrait or landscape?

Having a bank of up to-date photographs that can be used across multiple media platforms is a must for brands and the foundation of a strong visual presence.

Case Studies

There’s no better way for a product to be recommended than showing it in action! Likewise, hearing a genuine customer testimony is an amazing way to certify the brilliance of a product, so why not combine the two? Our case studies do exactly this and serve to highlight the benefits of our clients' products in a 2-3 minute video. This footage can then be used across the website, and on social media, for interactive ads as well as content for sales pitches and other internal presentations. Check out our collection of case studies on our YouTube channel!

Social Media & PR Presence

Using your new bank of photography and video content to leverage your brand is crucial, and we are just the team you need to help do this!

Photography and video content are essential for creating engaging social media posts, allowing a brand to communicate its product to its customers.

Likewise, these materials are a must-have for supporting PR activity, particularly when sending new product releases and submitting magazine features.

If you are looking for for help with photography, case studies, social media or PR, then send us a message, we'd love to chat.

Contact us