Ever Heard of the Boiling Frog?

Your Business is that Frog and the Technology Around You is the Rising Water Temperature.

The Boiling Frog Story

Ever heard of the boiling frog? A frog is put into water. The water temperature is slowly increased. Eventually the water boils and the frog is dead. Your business is the frog and the rising water temperature is technology around you. Those companies that design their experience from a small screen up will be the next generation of business disruptors and survivors. You can be like Netflix and Amazon or like Blockbuster and Sears. Users have already voted. They want a mobile first experience that is instant, convenient, user driven, and conversational. It's time to get modern. The Openless App is the connective tissue between your business and your customer. What will your choice be? Will you jump or be boiled alive?

The Challenges Facing Every Business Today

MOST COMPANIES SENSE A SHIFT IN CUSTOMER BEHAVIOR BUT ARE UNSURE WHAT TO DO...

Today’s customers live in a completely mobile society. The centerpiece of their experience is no longer a physical address. It’s a virtual environment –all optimized for a small screen. Simply loading a responsive website on a mobile device is no longer enough. Websites, email, and social media aren't working like they once did.

Customers have voted. They want to discover, message, and buy - instantly, anytime, anywhere. And they want this experience on their phones. They want everything to come to them and they don't want to download anything.

That experience is built into what we call an Openless App. No downloads. Convenient. Nurturing. Scalable.

MOST COMPANIES DON'T HAVE A RELIABLE WAY FOR GETTING AND NURTURING NEW CLIENTS LIKE CLOCKWORK...

 

Generating leads is something every business does. Creating a reliable way to get new clients - that's the challenge.

What do businesses do? Send them to a website and collect an email. Industry average on website opt-ins is about 2%. Then there's email. 8 in 10 emails don't even get opened. For every 1,000 leads sent to a website less than 1 lead actually opens the email.

As they say at NASA, "Houston, we have a problem."

Keep your marketing and advertising the same. Get rid of email. It's outdated and annoying.

Our apps get over 80% open rates and re-engagement rates. For every 1,000 leads you send to an Openless App, 800 get opened and over 600 re-engage. 

Take a $97 product or service. If you convert at 35%, email revenue = $0, openless app revenue = $20,370. 

Be instant. Be scalable. Choose openless.

 

MOST COMPANIES AREN'T SURE EXACTLY HOW THEIR MARKETING DOLLARS ARE PERFORMING...

No matter how many channels you use to market and advertise, wouldn't it be nice to know how each channel is performing in terms of leads produced, cost per lead, conversions, and generated revenue?

This is a long-time problem the industry has called marketing attribution.

Not knowing or being able to measure each of your marketing channels is a thing of the past. 

An Openless App can track every channel you use and present it in an at-a-glance graphical dashboard.

Be measurable. Be successful. Choose openless.

 

MOST COMPANIES WISH THEY COULD BE OF SERVICE 24/7 BUT DON'T KNOW HOW...

 Ever gone to a website and tapped on chat and no one was there? They asked for your email and said they'd get back to you.

What if you went to the grocery store at 9pm tonight and on the door there was a sign that read, "Sorry We're Closed."

How would that make you feel? Do you think your customer might be feeling the same way?

That's a thing of the past.

Openless Apps have built-in customer service 24/7 using artificial intelligence to get questions answered when the customer is asking.

Be instant. Be available. Choose openless. 

MOST COMPANIES AREN'T GOOD AT BUILDING RELATIONSHIPS AND BRINGING CUSTOMERS BACK...

Companies want to build relationships. Customers want to discover based on their interests. So why do we continue to shove marketing messages down the customer's throat that don't fit their interests?

Shotgun marketing is a thing of the past.

Openless Apps integrate scheduled messages through push notification to re-engage the the customer based on their chosen interests. What results? Built relationships. Increased lifetime value of a customer.

Be nurturing. Build relationships. Generate conversions.

MOST CUSTOMERS WOULD LIKE A LITTLE HELP FROM A FRIEND, BUT MOST COMPANIES DON'T OFFER THAT...

Wouldn't it be nice if you could offer a little help to your customers? Like a friend? Everyone is so busy these days.

What if you had the ability to provide reminders to your customers in ways that enhance their lives - right on the screen of their phones?

Home service businesses can remind customers to replace their furnace filter replacement. Automotive businesses can send out service reminders. Speakers can remind attendees to get to events. Travel businesses can offer reminders for that next great vacation - complete with photos and videos. 

Openless Apps can be the friend your customer wants and the solution you need to differentiate from your competition.

"The business that provides convenience and helps, owns the mindshare of the customer." - Peter Lisoskie

 

MOST COMPANIES WANT TO ENGAGE AND KEEP A CUSTOMER'S ATTENTION BUT AREN'T VERY GOOD AT IT...

The attention span of your typical customer is about 8 seconds. Getting and holding attention is a challenge.

Openless integrates a proprietary animation process using talking animated characters (Disney Quality) that represent your brand. The character we develop for your business could be you or anything you'd like to animate. The process creates animation in about 1/10th of the time and 1/5th of the cost of typical animation studios.

We add artificial intelligence and neuroscience to the animation to foster conversation with your customers.

We call this Active Attention Design (A2D?) and it works!

IF YOU AREN'T WHERE YOU WANT TO BE IN YOUR BUSINESS AND YOU'RE READY TO FIGURE OUT A BETTER WAY, WE'RE HERE TO HELP.

It's not too late for your business. Smart adopters see where this is going. The customer has already voted with their mobile phones. They want instant. They want 24/7. They want convenience and entertainment. They want everything to come to them. 

Those companies that design their experience from a small screen up will be the next generation of business disruptors and survivors. You can be like Netflix and Amazon or like Blockbuster and Sears. So where do you start? 

Think of it like building a house. You'll need a blueprint. To get the blueprint, you'll need an architect. For a really smart house, you'll need a really smart architect. That's where we come in. The good news is by reading this and taking action you're not too late. But you'll need to act.

If you want to start a conversation about how to use Openless Apps to grow and scale your business, let’s chat:

Peter Lisoskie

M: 425-737-9152

E: peter@openlessapp.com

Message me on Linkedin: https://www.dhirubhai.net/in/petelisoskie/