The Ever-Evolving CMO
Jill Kramer
Chief Marketing and Communications Officer at Accenture / Ad Council Board of Directors / Champion of Inclusion for All
AI is reshaping the marketing landscape, compelling us as marketers and as leaders to redefine our strategies and our metrics.?I’ve been lucky to sit in my role as a CMCO at Accenture during the fast-evolving era of AI, and I've come to realize the profound impact this technology has on my role and responsibilities.
AI isn't just a tool; it's a transformative force that demands a new level of precision and accountability in marketing. Embracing AI means marketing leaders can no longer allow their function?to be seen as a domain of soft metrics. If this were allowed, we'd risk diminishing our voice and influence at the leadership table.?
The integration of AI in marketing not only enhances our ability to analyze data and personalize customer experiences, but also sharpens our financial acumen. By leveraging?AI-driven insights, I can now present data and results with even greater impact. This capability is crucial, as it strengthens the strategic role of marketing and ensures our contributions are both visible and valuable.?It’s also empowered me to represent marketing in a stronger light, while partnering even more closely with my finance and CFO colleagues .
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Harnessing AI to predict market trends while also measuring the financial impact of marketing strategies with greater accuracy helps me point to a direct contribution to the company's?bottom line.?
As AI becomes more and more embedded in the world, my role as a CMCO is to ensure that marketing is not only a driver of creativity but also a robust contributor to our company's strategic goals. By doing so, I uphold the integrity and importance of our function, ensuring that marketing maintains its rightful place at the leadership table. All the while, embracing AI within marketing upskills my team so that we are AI-savvy in our roles and for the future.?
Global Marketing Executive │ Driving clarity through transformation │ Anchoring brands in customer truth │ CMO │ SVP of Marketing
3 个月Thank you for sharing Jill Kramer I'm curious about the actual AI tools that you are using to help transform your marketing analytics and up-level the strategic positioning of marketing. It sounds powerful.
CEO at Executive Connections LLC, C-Level Executive Search, Executive Coaching, Talent Advisory Consulting
3 个月Jill, You are correct - marketing leaders have long been seen as “leading a domain of soft metrics.” Marketing’s prior pivot to a digital-first axis has added the increased accountability which has always been core to the success and growth of direct response marketing. If AI is helping to further enhance targeting and 360 customer experience, then we can expect further ROI improvements (and CFO respect) from marketing. However, it’s yet to be seen how AI will augment the creative side of advertising which still represents the secret sauce for most brands, agencies and marketers.
President of Accenture France and Benelux | Global Management Committee
3 个月Jill Kramer, an excellent clear illustration of how AI is transforming marketing among other functions, amplifying strategic influence across the board. Looking forward to more of these insights.
Client Account Director in Consumer Goods Industry | Helping Fortune 500 Companies Transform | Managing Director at Accenture
4 个月Great insights Jill Kramer
Marketing Director, Accenture | Integrated marketing executive | Thought leadership & content strategist | Personal branding expert | Agile marketing leader who thrives on change and sparking ambition
4 个月Jill Kramer your article succinctly captures the mindset we should all adopt. You’ve endured that our function?has a voice and influence at the leadership table.?Proud to be on your team!