Events, Trends, & Keeping up with Kubik
Volume n? 12 ?|? October 2024
Since our last edition, we have racked up the projects.
The Olympics and Beyond
Big-name brands took center stage at the 2024 Summer Olympics, utilizing the event as a prime marketing platform. We're seeing more and more big-name brands exploring sport marketing opportunities at events like the World Cup and Wimbledon. In our latest blog, we explore how global sports events like the Olympics offer brands unique activation opportunities. Discover more in our article on Global Sports Events Activation Marketing 2024.
You can also explore our past sports marketing activations on our website. Visit our stories page to see how we’ve created cross-country campaigns at some huge sports events over the years.
Trending Now: Mobile Marketing - School Buses on the Move
Mobile marketing has taken a creative turn with brands using school buses and tour buses as experiential marketing vehicles. These iconic, mobile units allow brands like Ikea to hit the road and bring unique experiences directly to consumers.
From pop-up shops to immersive brand showcases, the mobility of these vehicles offers flexibility and visibility while creating memorable, on-the-go engagement. Learn more about this trend in experiential marketing from Event Marketer's post.
Project Spotlight CDK Global
Kubik partnered with CDK Global earlier this year to deliver unforgettable trade show exhibits and experiential designs. We’ve grown with CDK Global over the last decade, leveling up their activations as they have expanded their business and rebranded. Get all the details of this exciting project and see how Kubik has transformed the CDK Global trade show designs over the years.
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