Events Roundup: June 2022

Are you taking full advantage of your event data? Check out our new resources, webinars, and best practices that can help you leverage your event data and technology, build personalized event experiences, and deliver better events in this month's roundup.?

Best Practices?

Wondering how to level up your next event? Here are four tactics to design an attendee-driven experience:

• Analyze Attendee Data - The great thing about data is all the ways you can crunch and analyze it. Look at past attendee data to get a better understanding of previous attendees’ experience, which can be helpful in extrapolating for your next event.
• Use Surveys - Use your registration process to reveal what attendees are looking for. Create real-time polling to give sponsors a chance to focus their time on a particular topic during a session. But remember, keep it short.
• Leverage Focus Groups - Uncover insights about your key audience and gain qualitative information to design your product and business strategy. Even Don Draper conducted focus groups to figure out how to sell Lucky Strikes, Chevy's, and John Deere tractors.
• Analyze Social Media - Get an instant view of what attendees are saying about your event, brand, or the industry through social media monitoring.

Looking for more tips and best practices as you prepare for your next event? Download our Big Ideas Book to learn more!

June Webinar

Event and webinar technology has evolved over the past couple of years, giving marketers unprecedented access to attendee preferences and behaviors.?

Check out our webinar where our panel of experts from Notified, ICR, and Bloomberg, share how you can put your webinar and event attendee data to work.?

Watch our on-demand webinar to learn how you can:

• Unlock the value of event data
• Grow and evolve your marketing stack to create an integrated data machine
• Put your event data to work to deliver personalized experiences attendees crave

Featured Article

Want attendees to feel FOMO 365 days a year? Then it’s time to turn your events into touchpoints for a year-round community. In our recent article with Skift Meetings, we show you how to reimagine your event.

Here are some tips to help you build that event community:

• Find a Purpose that Members Can Share
• Let Members Take Ownership
• Appeal to a Sense of Accomplishment
• Amplify Engagement, and Learn From Your Data
• Create an Experience Economy With Ever-Evolving Content

Check out the article to learn more!

New Resource?

According to a recent survey by Wainhouse, 63% of the sales and marketing executives agree it's more cost-effective to generate leads at an online event than a traditional in-person tradeshow.

In this new whitepaper, you'll learn how to:

• Respond to recent marketing trends
• Leverage virtual event and webinar tech to drive demand
• Drive insights from attendee data to accelerate leads through the sales pipeline

Download the report now!

What’s New?

Environmental, Social, and Governance (ESG) is becoming a strategic business priority for companies of all sizes and industries. But telling your unique ESG story across multiple channels can be challenging.

Our new ESG communications bundle is tailor-made to solve this challenge. It includes:

• GlobeNewswire Press Release Distribution: Share your ESG news with media, investors, and relevant audiences around the world through targeted ESG newslines.
• ESG Microsite: Tell your ESG story with a high-impact microsite that provides stakeholders with easy access to critical information.
• ESG Annual Broadcast: Deliver your ESG-related updates and achievements in a custom event, live or on demand.?

Featured Content

• [ARTICLE] Five Reasons Why You’ll Win With Hybrid
• [TECH REVIEW] Notified Event Cloud
• [BLOG] How To Turn Your Events Into a Demand Generation Machine
• [ON-DEMAND DEMO] Notified Event Cloud Welcome to Events Without Limits
• [EBOOK] PR Redefined: Public Relations in 2022

Thanks for reading the June Events Roundup!?