Events - Hospitality Business
EVENTS AND HOSPITALITY MANAGEMENT
Celebrating a birthday to international conference are events that generates revenue in the hospitality business depending on the size and capacity of individual institutes.
From large corporate events to a department training sessions, weddings and celebrations events that generates revenue in hospitality business.
According to a study by Oxford economics 1.5 billion people participated in business events in 2018, across more than 180 countries around the globe. In that same year, global business events generated over 1$ trillion in direct spending, and supported 10.3 million direct jobs globally. ??
Although online meetings came in place due to Covid-19 and travel restrictions, the popularity of events is largely driven by the value of face-to-face networking and engagement. That s the case, even with the popularity of Zoom meetings – video conferencing technology.?
Events related to hospitality business
Large or small, be ready to anticipate and meet planner needs. There are literally thousands of reasons and organizations decides to meet, but most have one in common – an agenda. For event managers, understanding the purpose of an event is critical in helping planners design the right experience from registration to the event space needs, Food & beverage requirement, entertainments, wellness and room management.
THE EXPERINCE
The success of events is due to the quality of the experience – that’s a good measure than a speech and a presentation.
"A satisfied customer is worth more than hundred advertisement”
FOOD & BEVERAGE
Carefully engineered menus and quality service always a memorable event. Identifying the type of customer, type of the event and verities of the offers, planner needs to design the package suites to the occasion. There are lot of things an event manager can do to impact the outcome along with Food preparation & Service departments from the food offered during breaks to the physical design of the meeting space.
ENTERTAINMENTS AND WELNESS
Greater percentage of success ratio in an event resulted live music and entertainment and it is a top strategy of the planner in building memorable experience. They need to focus on mindfulness, identifying the principles to use internally and externally.
TECHNOLOGY THAT PUTS EVERYTHING TOHETHER
Event manager should focus on more value in modern day technology, tools to improve efficiency and securing event business.
From marketing strategies to operational logistics and in -event experiences, today event industry is undergoing a comprehensive digital transformation. As a result, planners are now adjusting to new, better and different way of planning and hosting events and that therefore event managers to needs to improve on such facilities. ?
# Room Reservation management: Managers who expects planners to use spreadsheets to manage room block risk losing business – reservation management solutions give to control over their reservations and allow hotels to directly offer the upgrades and add-ons.
# Digital Check-in Systems
# Mobile events Apps
# Artificial Intelligent
# Data Dashboards
# Social wall: Oversite social display can show Twitter, Facebook and Instagram posts sent by attendees using specific event hashtags, adding another event of interactivity.?
AFTER THE EVENT
Event attendees are also hotel guests. So, in addition to their expectations for a memorable event, they are also looking for amenities and options during off-hours. Taking advantages of this opportunities to “WoW” them makes a good event a great memory.
During that takes more than spa services and local tour packages. By keeping the connection alive, there is an opportunity to build an ongoing relationship. This makes it easier to planners to return to your venue for the next event.
Hear are a few ideas to consider:
Bleisure: More MICE guests are interacted in combination business trips with leisure holidays.
This makes the destination extremely memorable and more likely to land on the short-listed places to visit again.
Data and Connectivity: imagine being at home, or at a hotel not having access to your digital world. Attendees wants to be in constant contact with their office and home and stay connected to the social media, it is a must to have.
Post event survey: offer the planner a way of get valuable insights. And leverage those same learning to improve your venue’s experience. A survey sent immediately after the evnt underline the fact that you care about the experience.
With all that goes into an event – the sourcing, logistics, and managing of hundreds of issues – what most planners want is for attendees to walk away satisfied and rewarded for spending time at the event. Post-event special touches, from a relaxing spa treatment to a simple survey and “thank you”, sends them on their way with an unforgettable final impression.