Event Trends Taking Center Stage at Event Tech Live 2023: The Latest Innovations in the World of Event Technology

With Event Tech Live (ETL) 2023 just around the corner, it's the perfect time to explore the most exciting trends shaping the event technology landscape. This year's expo promises to be a hub of innovation, proudly showcasing cutting-edge event technology. Here's what trends I think you will expect to encounter if you're attending ExCeL London on November 15th-16th...

AI has become a huge buzzword in the events industry at the minute, but what does it actually mean for those of us who plan and manage events? Well, it looks as though Artificial Intelligence (AI) is giving us more data-driven insights; not only that, but it's shaping event experiences, as ETL 2023 will vividly demonstrate with the following sessions:

• "Social media trends and AI in marketing: leveraging the power of technology": This session will delve into the exciting world of social media trends and how artificial intelligence (AI) is revolutionising the approach to marketing products and services.
• "AI drives Events: experiencing the transformative power of AI for events": Discover how artificial intelligence is revolutionising the events industry, from advanced event planning and personalised attendee experiences to real-time data analytics and predictive insights. You'll learn how to harness the potential of AI to elevate your event strategies and stay ahead in this rapidly evolving landscape.?
• "AI-powered exhibition experiences: How ChatGPT is transforming the industry": Taking a look at the transformative potential of AI and ChatGPT in the exhibition industry with experts Stephan Forseilles and Enrico Gallorini. You can join this insightful session that will inspire innovative exhibition strategies and uncover the future of the industry.

The next trend, arguably the most important, is sustainability, a current driving force in the event industry. ETL 2023 will spotlight eco-friendly event tech solutions that prioritise reducing environmental impact. This year marks Event Tech Live's first co-located with Event Sustainability Live. ESL delivers the latest trends, innovations, and products from companies and venues, providing eco-conscious solutions developed to make your events more sustainable.

There will also be a tech demo relating to sustainability in the Kaltura Theatre:

• "Tech Demo: WeTrack. It's time to track your sustainability properly.": Learn how to improve your standards, hit your targets, and share your achievements for a rapid-fire 15-minute tech demo that will transform how you manage sustainability at your venue. Sustainability is no longer optional; it's a core aspect of responsible business, and the demo will show you how technology can make it easier and more impactful.

The last trend that will be covered at Event Tech Live is enhancing attendee engagement, which is fundamental to the success of any event, and technology is taking attendee engagement to new heights. Expect to see new ways to immerse attendees in interactive experiences. On this topic, I'm also seeing increased use of personalised content recommendations powered by AI algorithms, which will provide attendees with tailored schedules, session suggestions, and exhibitor recommendations, ensuring we make the most of the event based on their individual interests. Furthermore, gamification features are becoming increasingly sophisticated, allowing attendees to participate in event-wide challenges, earn rewards for attending sessions, engage with exhibitors, and network with fellow attendees. This not only makes the event more enjoyable but also encourages active participation.

Event Tech Live 2023 is all set to reveal how AI, sustainability, and enhanced attendee engagement are propelling the evolution of the event industry. As these trends gain momentum, both event professionals and attendees can anticipate more personalised, eco-conscious, and engaging event experiences.?

If you're as excited about these trends as I am, then make sure you come along. I will be attending along with the Noonah team, so make sure you come and say hi. You can find us at Stand D20; we've created a Noonah Workshop where you can get involved in all our experiences that coincide with this year's event technology trends. Expect AI, sustainability solutions and new ways to engage your guests!

You can register here for free and learn more about the trends that continue to shape the future of events. Comment below if you're expecting to attend, and let me know what trends you're most interested in!??