The Event Times
Welcome to our April 2024 newsletter edition! We're thrilled to share a thoughtfully gathered information of insights, tips, and latest updates crafted just for you, reflecting our commitment to excellence.
What to expect?
Get ready for an exciting monthly newsletter edition! This month, we'll be exploring the roadshow marketing ideas, the color psychology in events and exhibition, destinations for your next event and exhibition.
Headlines of the month
1. The Global Sustainable Tourism Council? (GSTC?) is excited to announce the publication of the GSTC MICE Criteria which is now accessible to the public for non-commercial purposes.?
This initiative aims to define sustainability comprehensively, raise awareness of its importance, and establish certification standards. It provides guidance to MICE businesses and consumers, aiding in the identification of sustainable options and suppliers. Additionally, it offers foundational guidelines for education and training while showcasing leadership to inspire broader action.
2. The corporate event marketing industry is poised to leverage the Las Vegas Sphere, revolutionizing the general session experience for the entire sector.?
Today, Sphere Entertainment Co. and Hewlett Packard Enterprise (HPE) revealed that Sphere will debut its inaugural corporate event keynote on June 18 during the HPE Discover conference. Delivering the keynote address will be Antonio Neri, President and CEO of HPE. Overseeing production is i4D Event Services, the designated agency for HPE events.
Seeking Roadshow Marketing Ideas that will Make your Brand Shine on the Go?
In today's world, captivating your audience on the go is essential. Picture your brand making waves at every stop, leaving a trail of excitement. With the right strategies, you can transform each location into a stage for your brand to shine. From interactive experiences to eye-catching displays, the possibilities are endless.
Let's explore roadshow marketing ideas that will make your brand a beacon of success.
1. City Tour in a Vintage Bus:
Host your corporate road show in a vintage bus that tours different cities. Offer presentations, workshops and networking opportunities on the move and? provide a unique experience for the audience.
2. Rally:
Plan a rally where teams can compete in a series of fun and interactive challenges at each stop along the tour. You can design creative challenges related to your company's products.
3. Community Engagement:
Incorporate community engagement activities into the road show, such as charity drives or sustainability initiatives. You can plan activities that demonstrate your company's commitment to social responsibility and community impact.
4. Interactive Live Polling:?
Incorporate interactive live polling into presentations and panel discussions. Attendees can use their smartphones to respond to poll questions in real-time, providing instant feedback.
5. Mobile Pop-Up Experiences:?
Transform a mobile truck into a pop-up experience that travels to different locations for your road show. Create themed installations and photo worthy moments that showcase your brand and products in a memorable and immersive way.
6. Podcast Series:?
Launch a podcast series that features interviews, discussions, and behind the scenes insights from the road show journey. Publish episodes to build anticipation, engage attendees and extend the reach of your brand.
Steps to Follow to Make your Next Road show a Successful Event
1. Define your needs - Define the objectives, the problem you are going to solve, the duration, the places and the dates of the road show, as well as the budget and the team responsible for its implementation.
2. Prepare strong materials - Invest the time in preparing quality presentations, product or service demonstrations and marketing materials.
3. Choose locations - Identify the locations where the road shows events will be held, based on the size and needs of the company and its target audience.?
4. Provide logistics - Coordinate travel, accommodations, transportation, equipment and supplies for events.?
5. Promote the road show -? Inform potential customers, partners and local media about the upcoming event to ensure maximum participation.
6. Track leads -? Once your road show is over, don't forget to track the prospects and leads you met. Make sure you have an effective tracking system in place to collect contact information and track discussions with your prospects.?
7. Evaluate the results -? Finally, it is important that you evaluate the results of your road show. Use the data collected to measure the ROI, and adapt your marketing strategy accordingly for future road shows.
#TIPS
How Colors Impact your Audience During Events and Exhibition
Do you believe that colors can impact a psychological influence in events and exhibitions? Check in below which color depicts which emotions.
We hope this will provide a guide for your next corporate events and exhibitions and will help you to select colors that evoke the desired emotions and enhance the overall atmosphere.
Beyond Borders :Unveiling 5 International Destinations for Corporate Events
Welcome aboard to a journey where corporate events are reaching new heights!
In today's dynamic business world, finding the perfect destination to host corporate events is paramount. From bustling metropolises to serene retreats, the global landscape offers an array of options to suit every organization's needs to strengthen the corporate bonding.
Join us as we explore some of the most suitable international destinations where business event planning, connections flourish, and innovation takes flight.?
Strap in and get ready for an adventure filled with inspiration, networking, and unforgettable experiences.
领英推荐
5 International Destinations to to Host Your Next Team Retreat
1. Paris: With its iconic landmarks, rich cultural heritage, and accessibility, stands out as an exceptional destination for hosting corporate events. Its romantic ambiance and world-class venues provide an inspiring backdrop for corporate bonding's, fostering creativity and collaboration among attendees. Additionally, the city's diverse leisure and entertainment options ensure a well-rounded experience, making corporate bonding's in Paris both productive and memorable.
Recommended Venues:
1. Marriott Paris Opera Ambassador Hotel-
2.? CitizenM Gare de Lyon Hotel-?
2. Madrid: ?Madrid offers a dynamic blend of modernity and tradition, making it an ideal destination for hosting corporate events. With its central location in Europe and excellent transportation links, Madrid is easily accessible for attendees from around the world. The city's vibrant atmosphere, diverse culinary scene, and world-class conference facilities provide an inspiring backdrop for productive meetings and networking opportunities, ensuring that corporate events in Madrid are both successful and enjoyable.
Recommended Venues:
1, Rafaelhoteles Atocha
2. NH Collection Madrid Palacio de Tepa-
3. Seoul: Seoul, as a bustling metropolis at the heart of innovation and technology, presents an enticing choice for hosting corporate events. Boasting state-of-the-art facilities, including cutting-edge conference centers and luxurious hotels, Seoul provides an ideal environment for productive meetings and networking sessions. Its unique blend of traditional Korean culture and modernity offers attendees a captivating backdrop for team-building activities, while the city's efficient transportation system ensures easy accessibility for international guests. In Seoul, corporate events become memorable experiences infused with dynamic energy and cultural immersion.
Happy Venues:
1. Banyan Tree Club & Spa-
2. Vista Walker Hill Seoul-
4. Kuala Lumpur: ??Kuala Lumpur's dynamic business landscape and cosmopolitan charm make it an excellent choice for hosting corporate events. With its world-class convention centers, luxurious hotels, and state-of-the-art facilities, Kuala Lumpur provides a conducive environment for productive meetings and conferences. Additionally, the city's multicultural ambiance offers diverse networking opportunities, while its modern infrastructure and convenient transportation connections ensure ease of access for attendees from around the globe. In Kuala Lumpur, corporate events blend seamlessly with the vibrant energy of Southeast Asia's thriving economic hub.
Recommended Venues:
1. Vida-
2. Cloud 16-
5. London: London, with its unparalleled blend of history, culture, and business prowess, stands out as an exceptional destination for hosting corporate events. Boasting a wealth of world-class venues, including iconic landmarks, modern conference centers, and upscale hotels, London offers a diverse range of options to suit any occasion. Its status as a global financial hub ensures access to top-tier professionals and industry leaders, while the city's vibrant atmosphere and rich heritage provide a captivating backdrop for networking and team-building activities. In London, corporate events become unforgettable experiences infused with sophistication and opportunity.
Recommended Venues:
1. 30 Euston Square-
2. The Brewery
Conclusion: Inventum as your event management company will help you in not only exploring different options but to host and have a seamless experience for your next world-class corporate events beyond India.
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From planning and seamless execution to innovative promotional strategies, we are committed to making your every corporate event stand out.
Partner with us, and let’s transform your business objectives into remarkable experiences that leave a lasting impact.
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