Event Tech Evolution: Trends Shaping Unforgettable Gatherings
Hosting a seamless event is not a piece of cake anymore, but doing things manually isn't the trend anymore. We understand the importance of hosting unforgettable events from grand conferences to captivating webinars, bustling trade shows, vibrant expos, festive celebrations, prestigious awards ceremonies, and corporate galas. That is where the event tech suite comes into place which offers numerous tools and solutions designed to revolutionize registrations, ticketing, check-in, badging, access management, event CRM, live-streaming, and virtual and hybrid event platforms.
Moreover, here we are going to share the exciting and latest industry insights about the technology advancements that ease registration to attendee management. Here we have covered the top 8 tools and solutions that stand at the forefront of the ever-evolving world of event technology.
Effortless registrations set the stage to bring more attendees and a positive journey. With the event microsites or mobile event app, a seamless registration process can be ensured. These sites or apps can be customized as per the event theme, branding, and other key functionalities serving a variety of purposes including; attendees can check event details in terms of date, venue, and other information to smooth online registrations. Additionally, the online registration and ticketing platform eliminates the hassle of manual ticketing and saves costs as well as time while giving ease to attendees.?
2. Smart Event Check-in & Badge Technology
Traditional badges with lanyards are quite an old way, however with event tech evolution M-Badge (online badges), and OR-code-based badges are new trends. With simple scanning, attendees can effortlessly network, exchange information, and make meaningful connections. Besides online badges, there are possibilities for instant on-site badges that consist of specialized QR codes, NFC, or RFID. As with on-site badge printing machines, you can now even customize it the way you want in terms of branding and set your objectives to be fulfilled. Furthermore, for smooth check-ins, these badges can be used to scan manually with the help of zapping machines. Although, to avoid manual jobs, turnstile access machines can also be deployed.?
3. Meeting & Matchmaking Platform
Events are hosted for social interaction, meaningful conversation, and networking. There are other crucial pointers to consider yet these are the top priorities. With tailored session schedules, networking, and content recommendations based on individual preferences is nothing more than a miracle.?
4. Virtual and Hybrid Event Integration
As a brand hosting any type of event, let's consider a product launch event. Suppose you aim to reach a global audience and do not wish to limit it to only those who attended in person. This is where you need to incorporate virtual and hybrid components into your events. With a hybrid event platform, you can ensure reaching the maximum audience, including those who may have missed attending your in-person events. The use of metaverse-based avatars, a virtual event space, and breakout rooms equipped with chats, polls, and Q&As ensures interactivity and engagement. While physical boundaries exist with on-ground events, a hybrid or virtual event format allows catering to a broader audience and breaking traditional boundaries.
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5. Streaming & Content Management
In a social media era where it is all about watching live sessions, there is no looking back to the recorded. By leveraging 360-degree professional multi-camera streaming services you can showcase your in-person event to the world. Additionally, with multi-streaming you can attract a huge number of audiences as this technology lets you stream your events on social media platforms like YouTube, Instagram, Facebook, Twitter, and others simultaneously.?
6. Event CRM & WhatsApp Automation
Effective communication is essential for a fully immersive attendee journey. Utilizing automated RSVP messages, event details, campaign information, and post-event feedback via email, text, or WhatsApp becomes feasible. WhatsApp automation serves as a seamless integration with your registration platform, immediately notifying individuals upon registration about upcoming events. This approach proves invaluable in instances of last-minute changes. Moreover, beyond post-event feedback, establishing a database is crucial for nurturing connections and delivering impactful brand promotional content.
7. Hassle-Free Payment Systems
There are many formats of events that require advanced cashless payment suites like music festivals or food fests and others. For brands to increase revenue, reduce queues, thwart fraud, and ensure seamless transactions it is crucial to have a cashless payment system. With NFC and RFID-enabled cash cards or wristbands, attendees can enjoy the whole event and do transactions with tap-and-pay technology. Additionally, the organizers can track the transactions, and get real-time insights and even the system can run without internet accessibility and easy third-party integration. This makes it worth leveraging for your next event that needs a smooth payment system.?
8. Virtual Meetings & Collaborations
Not all of your events take place on the ground, few of them can be meant to be virtual. With advancements in event tech, many applications to web-based platforms have been developed that allow an easy-to-go virtual meeting with individuals to group. For brands that host internal seminars, and workshops or even want to host virtual meetings with stakeholders in the community, all is on a single tap. Additionally, to keep interactivity and engagement as the priority, there are functionalities like chats, polls, Q&As, confetti, group discussions, and others. This functionality can be customized just like your meeting virtual space as per the brand's or business' requirements to ensure smooth collaborations.?
Stay tuned for regular readings. Happy eventing!