Event Rooms for Your Park

Owning a family entertainment park is a challenge. How do you draw in your guests? Well, let’s think about that in terms of marketing just for a moment. Whether you go to brick-and-mortar stores or shop online, what is set forward to entice customers? Notable celebrities, popular characters, or superstars are used to grab their attention, that is where the “potential” client can become the “loyal” client.

But how do you showcase such a thing? Two words; Event Rooms. People of all walks of life, and for almost every reason imaginable, come to family entertainment parks (family entertainment centers, theme parks, amusement parks and water parks). From families looking to “get away”, a person who really wants an extraordinary birthday or other events, to corporate giants taking their families along for a business trip and even the dying child whose family or caretakers want to grant them every wish- they all want the best experience possible.

Everyone has a hero; someone they look up to. Regardless if you are 2 years old or a hundred years old, there is a celebrity, sports figure, or fictional character that has had a special place in your life or in your heart. After creating these rooms, showcase them by allowing the public to view them online. By adding some component of audio/visual in each of your party rooms, you can turn the rooms, when not in use, to corporate meeting rooms for more sales. Get creative and explore audio/visual options to showcase a childhood hero or a corporate icon.

When a person starts the journey of deciding on where to take their vacation, the perks or extra mile, is what tips them over the edge one way or another. The place that has that special personal touch will win every time.?

So, your event rooms (whether it is for a birthday, anniversary, corporate party, bachelor/bachelorette, etc.) should speak volumes to your potential guests. It is the highlight that will set you apart from other family entertainment parks or carnival destinations when it comes to those visitors that are event planning.?

07-09-22

?Tim Murphy is CEO of APX Operating Company, dba Boomers Parks, under the ownership of Cerberus private equity ($55B assets). Boomers Parks owns six family entertainment centers and two water parks with locations in California, Florida, and New Jersey.

As CEO of Boomers Parks since 2020, Tim took these eight parks from bankruptcy to profitability in just a year – in the middle of a global pandemic. When Boomers acquired these parks, they were operating at a $10 million loss. Tim transformed the customer experience and added new revenue streams to generate a 180% increase in revenue in 2021 (and on track to be a 250% increase in 2022).?

Tim launched his 35+ year career at Walt Disney World and has since served more than 150 entertainment, restaurant, and food & beverage brands across more than 10,000 locations in C-suite and senior positions.

?Additionally, Tim is a Board Director with Coney Park, Happy City, and YuKids - Family Entertainment & Amusement Parks, part of The Carlyle Group ($275B assets), a private equity firm that operates 150+ family entertainment centers and amusement parks in Latin America.?

?Tim has worked with top-tier entertainment and restaurant brands including Disney, Rebounderz Trampoline Parks, Darden Restaurants (Olive Garden, Bahama Breeze, etc.), Red Lobster, Jimmy John’s, Applebee’s, Sonny’s Bar-B-Q, Denny’s, El Pollo Loco, Hardee’s, Golden Corral, and Firehouse Subs.?

Tim has overseen more than 35 purchase transactions involving over 1,200 restaurants, stores, and park locations.?With extensive experience in buying and selling businesses, handling negotiations with buyers and sellers, and creating strategic partnerships to build strong brands, Tim has facilitated deals ranging from $11 million to $350 million+.

?Tim is a member of IAAPA, CAPA, FAA, AAMA & WWA. He is a licensed commercial real estate broker in the State of Florida. Tim earned a BS/BA in Accounting from the University of Central Florida and?an MBA in Finance from Orlando College.