Event Recap: Strengthening Bolivia's Tourism at Universidad Católica Boliviana

Bolivia is on the brink of a major opportunity. As Chinese tourism continues to expand globally, nations across Latin America are positioning themselves to welcome this dynamic market. On February 10, Universidad Católica Boliviana (UCB) in La Paz hosted a special talk on Chinese tourism, gathering over 70 students eager to learn about this evolving sector.

This event was made possible through the support of CABOTUR, Mercado Murillo Consulting Group, and Shake to Win, with the presence of Luis Ampuero Ramos, president of CABOTUR. We also extend a special thanks to Marco Murillo, our regional partner, for his support in making this event a success.

Bolivia & China: A Growing Relationship

Over the past two decades, China and Bolivia have significantly strengthened diplomatic and economic ties, laying the groundwork for deeper cultural and tourism exchanges. Trade between both nations has expanded rapidly, with China becoming Bolivia’s second-largest trading partner. As part of the Belt and Road Initiative, Chinese investment in Bolivia has surged in infrastructure, energy, and manufacturing, opening the door for greater people-to-people exchanges.

Additionally, Bolivia became a Approved Destination Status (ADS) country for Chinese tourists in 2015, allowing Chinese travel agencies to promote group tours to Bolivia. While Chinese visitor numbers remain relatively low compared to other Latin American destinations, interest in unique, lesser-explored destinations is growing rapidly among Chinese travelers, who are seeking more than just conventional hotspots. Uyuni Salt Flats, Lake Titicaca, and Bolivia’s rich Andean heritage could be positioned as standout attractions for this market.

Key Takeaways from Rafael’s Presentation

Rafael Vega Valtierra, Co-founder and Regional Director for Latin America at Shake to Win, provided an overview of the Chinese tourism market and an introduction to the Chinese digital ecosystem. He shared insights into the preferences, behaviors, and expectations of Chinese travelers, along with strategies to successfully market destinations, attractions, and experiences to this growing audience.

He also discussed the dominance of digital platforms in China’s tourism landscape, explaining how distinctly native platforms such as WeChat and Weibo playing key roles in shaping travel decisions. The session highlighted the importance of localizing content, adapting services culturally to meet Chinese travelers' expectations, and leveraging digital tools to reach potential visitors.

This event marked an important step in preparing Bolivia’s tourism industry for the next wave of global travelers.

Master the Chinese Tourism Market with Turismo Chino ??

Chinese tourism has experienced unprecedented growth over the past decade and is projected to remain a major player in global tourism. With an eye on 2030’s market potential, professionals who understand and engage with this audience will have a distinct advantage.

STW Education’s Turismo Chino course has been developed to address the specific needs of the tourism industry in Latin America, equipping participants with the knowledge and skills to attract, market to, and connect with Chinese tourists effectively.

?? Program Overview:

?? Total Duration: 10 Sessions (14 Hours)

?? Language: Spanish

?? Target Audience: Tourism entrepreneurs, tour operators, hotels, and students

?? Format: Online (via Zoom)

?? Cost: 139 USD

?? Flexible Scheduling: Adjusted for different time zones

?? What You’ll Learn:

? Introduction to China & Its History

? Contemporary China & Its Influence on Travel

? Understanding Chinese Tourism & Market Trends

? Digital Marketing Strategies & China’s Online Ecosystem

? Cultural Protocols & Tourism Etiquette

? Key Insights on Agencies, Tour Operators & Hotels

? Customer Expectation & Satisfaction Management and more…

???? The course is taught by 9 expert lecturers from 4 different countries, providing a rich, diverse perspective on Chinese tourism.

?? Course Start Date: March 10, 2025

?? Register now: https://buy.stripe.com/28o02DcGv1vfgMM6oV

?? We will continue offering talks & insights both online and offline! If you're interested in tailored training, market research, or consultation services, reach out to us. Let’s work together to make Latin America a top destination for Chinese travelers!

For more details, contact: ?? [email protected] | [email protected]

About Shake to Win

Shake to Win is a global cultural platform that connects independent travelers with local, authentic experiences in underserved regions. By partnering with local SMEs, we empower communities, promote sustainable tourism, and offer travelers unique and enriching cultural journeys. Shake to Win’s platform is designed to break down barriers and allow users to explore the world through culturally relevant content, helping destinations reach untapped markets.

Are you ready to be featured as the world's natural, cultural and gastronomic wonders? Join Shake to Win today and be part of a movement that brings sustainable tourism and authentic local experiences to the forefront.

Visit www.shaketowin.net to learn more.