Event Innovation: latest trends | Grip newsletter

In this month’s edition, we look at the latest trends in trade show design, share insights from 54 event experts on their favorite engaging session formats, explore how Mash Media is leveraging Grip to enhance revenue and business relationships at their events, and more…

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?? 2024 trade show exhibit design trends?

By: Event Marketer

In a nutshell:

As we move through 2024, trade show exhibit design is rapidly evolving, blending immersive experiences, innovative technology and sustainability. From AI-powered engagements to tactile displays and high-tech coffee bars, brands are pushing the boundaries of creativity to captivate attendees and tell their stories in new and compelling ways.

Highlights:

• The sphere effect: Las Vegas' Sphere inspires immersive designs with floor-to-ceiling video walls, anamorphic screens, and mixed reality experiences.
• AI engagements: AI is enhancing interactions, with exhibits like Intel Park's AI-generated animations and Google's personalized messaging activations.
• Sustainability: Brands like Panasonic and Sony are incorporating sustainable materials and practices into their exhibit designs, aligning with long-term environmental goals.

Read it here????: https://www.eventmarketer.com/article/whats-trending-in-trade-show-exhibit-design-in-2024/

P.S ?? If you’re interested in event trends, we’ve got an exclusive webinar coming up on Sept 26th “Event innovation: The latest event trends you should steal”.?Register here: https://hubs.ly/Q02M_KpG0

???? 54 event experts on their favorite engaging session formats

By: Eventprofs VISION Skift Meetings

In a nutshell:

A must-read? guide on innovative session formats curated by 54 event experts, including our very own Senior Strategic Account Manager, Abi Cannons .?

Highlights:

• Proven formats: The formats included have been tried and tested by event professionals across different industries and include input from pioneer brands like The College of Extraordinary Experiences, IMEX, Event Design Collective and many more.
• Actionable advice: No fluff, just straight-to-the-point tips you can implement immediately.

Read it here????: https://www.eventprofsvision.com/

If you’d like to learn more about this topic, check out our blog post on 14 essential event networking and meeting formats for 2024. Read it here????: https://hubs.ly/Q02M_LbZ0

?? Mash Media signs 3-year deal with Grip to increase revenue and business relationships at its events

By: Grip

In a nutshell:

Mash Media ,the?information hub for the events industry, is doubling down on making business relationships happen at its events by signing a three year deal with Grip, the AI-powered event platform built for business relationships and revenue.

Highlights:

Grip’s platform will be used by Mash Media to:

• Increase revenue: by selling more meeting packages and sponsorship opportunities
• Connect the right participants at the right time with AI-powered matchmaking and meetings
• Maximize event engagement with Grip’s intuitive, white label mobile event app

Read it here????: https://hubs.ly/Q02M_Mh40

?? Balancing face-to-face meetings with their impacts

By: Hotel Investment Today

In a nutshell:

Deloitte's latest corporate travel study highlights the recovery of business travel post-COVID, with U.S. companies' travel spend expected to surpass 2019 levels by the end of 2024. However, as travel frequency increases, companies are also grappling with steep costs and environmental concerns.

Highlights:

• Travel recovery: Corporate travel spend could grow by 8% to 12% in 2024, surpassing pre-pandemic levels.
• Traveler preferences: 83% of business travelers find value in travel, with many extending trips for leisure.
• Sustainability focus: Companies are making significant progress on sustainability, with a shift toward sustainable aviation fuel and more visible green certifications in bookings.

Read it here????: https://www.hotelinvestmenttoday.com/Forecasts/Balancing-face-to-face-meetings-with-their-impacts

?? Being a woman in the events industry in 2024

By: Grip Oana Cipca Lori Hoinkes Christine Martin Chloe Richardson Tamar Beck Danica Tormohlen

In a nutshell:

Women are integral to the events industry, driving its success and growth across various roles. However, challenges like gender inequality and the pay gap persist, even as progress is made. This article looks at experiences of women in the industry.

Highlights:

• Leadership disparity: Despite women holding 77% of event management roles, they only occupy 16% of director positions, revealing a significant gender imbalance at the leadership level.
• Gender pay gap: The controlled gender pay gap remains, with women earning 2% less than men in equivalent roles, showing slow progress in closing the pay gap.
• Positive change: The number of women leading event management companies has increased by 40% in the last three years, indicating growing recognition and opportunities for women in the industry.

Read it here????: https://hubs.ly/Q02M_NsT0

About Grip

Grip is the AI-powered, end-to-end event platform built for revenue growth. The flexible system helps commercial event organizers like Ascential, Hyve, Emerald and Clarion Events boost revenue by establishing, maintaining and tracking relationships between participants over multiple events.?This is possible because Grip goes beyond networking. It combines AI with billions of interactions happening across the platform with a powerful event management system, seamless registration and award-winning mobile event app so participants meet the right people at the right time. Furthermore, Grip offers organizers flexibility: they can use all the features Grip offers or integrate Grip with their existing event tech stack. This flexible approach results in organizers benefitting from better event satisfaction scores, increased growth and ultimately, higher revenues.

www.grip.events