Event Industry Latest News - March, 2024
It's that time again! Grab some coffee or tea, and let's kickstart the week by tackling the latest developments in the event industry that took place this March!
California, under Governor Gavin Newsom's leadership, has enacted two significant sustainability measures: the Climate Corporate Data Accountability Act and the Climate-Related Financial Risk Act. These laws mandate reporting of greenhouse gas emissions and financial risks related to climate change for large corporations. The state's commitment to sustainability extends to its meetings and events industry, with a focus on reducing carbon emissions, waste, and energy consumption. Infrastructure improvements for the 2028 Summer Olympics in Los Angeles include sustainable projects like an electric train at LAX and expanded Metro Rail connections. San Diego showcases its commitment to sustainability through initiatives such as LEED-certified facilities, renewable energy usage, and public transportation improvements like the new trolley line.
Carr Properties, led by CEO Oliver Carr, introduces Carr+ Events, offering six private event spaces across their trophy and Class A assets. These spaces, including penthouses, rooftops, and conference rooms, cater to events ranging from board meetings to cocktail receptions, with capacities from 10 to 700. The initiative aligns with the trend towards hybrid work while acknowledging the enduring value of in-person gatherings. Locations span Bethesda, Washington D.C., Arlington, and Boston, with plans to leverage existing amenities for both tenants and external clients. Rental fees cover operational services, with options for additional event coordination provided by Carr Properties.
Live Data Technologies reports a steady growth in event jobs, though they remain slightly below pre-pandemic levels. The data, collected from a sample of verified event professionals, indicates a resurgence in hiring within the events industry. This growth aligns with broader trends in specific sectors such as healthcare, government, and hospitality. Major companies like Marriott and Encore are among those actively hiring for in-person events, reflecting a renewed investment in this sector. However, there's a shift in the demographics of event workers, with a majority being newcomers from diverse backgrounds, although recent graduates are entering the industry at a lower rate compared to previous years.
Maxwell, a Tribeca mansion turned private club, offers a unique venue for meetings and events with its chef's kitchen, garden room, pub, and dance floor. Operating as a members-only club until 6 p.m., it provides an exclusive atmosphere for daytime gatherings. Catering to a diverse range of events, from corporate offsites to high-profile parties, Maxwell stands out as a non-traditional yet appealing option for those seeking creativity and exclusivity. The rise of non-traditional meeting venues, as noted by Knowland, underscores the growing demand for unique event spaces. With its luxurious setting spanning 8,000 square feet and accommodating up to 400 guests, Maxwell epitomizes the trend toward reimagining meeting venues for enhanced interaction and engagement.
Visitor registration is now open for The Meetings Show 2024, set to take place at ExCeL London on June 19 and 20. The event promises an extensive lineup of global suppliers across the meetings and events sector, including destinations, hotels, venues, and technology providers. Attendees can expect educational sessions curated across four key themes, offering enriching insights and opportunities for professional growth. Networking opportunities abound, facilitating connections with industry peers and potential collaborators. Co-located with Business Travel Show Europe and TravelTech Show, The Meetings Show offers diverse registration options for buyers, hosted buyers, and general visitors.
The Los Angeles Convention Center (LACC) has achieved certification as a Certified Green Business by the California Green Business Network, highlighting its commitment to sustainability. Through rigorous assessment and implementation of eco-friendly measures, the LACC has exceeded criteria in areas such as energy efficiency and waste reduction. This certification underscores the convention center's dedication to environmental stewardship and aligns with the city's broader sustainability goals. By promoting sustainable practices, the LACC contributes to combating climate change and creating a more resilient future. As a leader in green business practices, the LACC continues to innovate and improve its environmental performance while providing world-class facilities and services.
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The Events Industry Council (EIC) has announced a year-long project to explore emerging issues and trends likely to shape the events industry, culminating in a Futures Landscape Report to be released in Q4 2024. This initiative follows a workshop during the recent EIC Board and Leadership Council Meeting in Toronto, engaging industry leaders and consultants from Gaining Edge. Led by EIC President Amy Calvert, the project aims to provide valuable insights into the global workforce's future needs and challenges. Topics to be covered include political, economic, technological, safety, security, and environmental considerations. Supported by EIC's APEX Critical Issues Working Group, the project reflects the organization's commitment to promoting excellence and professionalism in the events industry worldwide.
The New Orleans Ernest N. Morial Convention Center (NOENMCC) serves as a premier venue for some of Carnival's biggest events, hosting the Zulu, Endymion, Bacchus, and Orpheus balls, attracting around 50,000 spectators. Preparation for these events begins a week prior, involving the conversion of 293,010 square feet of space and meticulous setup of chairs, tables, and barricades. The facility's staff showcases operational expertise, seamlessly transitioning between events with less than 24 hours turnaround time, managing trash disposal and recycling efforts efficiently. Despite the grandeur of Mardi Gras events, NOENMCC remains committed to sustainability, recycling tons of Mardi Gras throws, beads, plastic bottles, and aluminum cans, contributing significantly to local recycling initiatives. As one of the top convention centers in the nation, NOENMCC's hosting of Mardi Gras events underscores its status as a key contributor to New Orleans' tourism economy.
The European Union is set to introduce the world's first legal framework for AI with the Artificial Intelligence Act, aimed at mitigating risks while fostering innovation. The Act emphasizes the importance of ethical AI development and usage to safeguard fundamental rights and democratic principles. It sets a new standard for governance on a global scale, with stricter rules for applications posing higher risks. For event professionals, the AI Act will impact privacy protection, transparency mandates, deepfake labeling, and regulatory support for startups in the event tech industry. The Act is expected to become law by mid-2026, with provisions gradually implemented and potential violations carrying significant fines.
In 2023, Dubai World Trade Centre (DWTC) experienced a remarkable 25% surge in visitor numbers, totaling 2.47 million attendees, with flagship events like GITEX Global contributing significantly. The increase highlights DWTC's pivotal role in Dubai's economic growth and its status as a global hub for business and innovation. ExCeL London has appointed Kerrie Kemp as Director of Venue Operations to enhance operational readiness ahead of its expansion completion. UFI has announced that its 2025 Asia-Pacific Conference will be hosted in Melbourne, Australia, supported by the Melbourne Convention and Exhibition Centre (MCEC) and the Melbourne Convention Bureau (MCB). Christian Ortlepp has been appointed as the new director of guest events for Messe and Congress Center Basel and Messe Zürich, tasked with expanding offerings at both locations.
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Agorify is an all-in-one event management platform and app that allows event organizers to manage every aspect of their event, regardless of whether it is an onsite, online, or hybrid event.
Our solutions include but are not limited to registration and ticketing, badge creation, lead retrieval, self-check-in and badge printing, digital agenda, AI Event Chat assistance, native-live streaming, simulated streaming, virtual round tables, breakout rooms, and much more!