Event Dispatch: Industry Intel You Can't Miss
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Editor's Note
The events industry stands at a fascinating inflection point as we close out 2024. With our sector racing toward a $1.2 trillion valuation, we're witnessing a perfect storm of generational change, technological innovation, and evolving attendee expectations. In this month's dispatch, we unpack the trends that matter and the numbers that will shape your 2025 strategy.
—Wil Troup, co-founder of Eventcube
This Month's Key Stories
Gen Z now dominates the events landscape
Freeman Company 's latest report reveals a seismic shift. Gen Z has officially outnumbered Boomers in the workforce, fundamentally altering event expectations.
Live events market acceleration stuns analysts
Industry valuation set to nearly double from $652.60B to $1.2T by 2032, with corporate events capturing 28.5% of global market share. (via Allied Market Research )
From the founder's desk: are virtual events a myth?
This quarter, Wil Troup kicked off a series debunking the biggest myths in our industry. First up: "virtual events can't compete with in-person experiences."
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Virtual event numbers don't lie
Forget everything you thought about virtual engagement. New data shows attendees stay engaged for only 37 minutes of a 60-minute session. The solution: microdosed content.
Digital PR revolution reshapes event marketing
Industry veteran Chris Norton reveals why traditional event promotion is dead.
Community-first event strikes gold
Le Freak & Friends sells out flagship event five years straight by transforming a monthly club night into Dundee's most anticipated community gathering.
Payment innovation drives global growth
Eventcube's latest Stripe integration delivers stunning results. 42% reduction in cart abandonment and 35% increase in international sales through 100+ new payment methods.
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