Even low-value calls can help your company.

It is really important to take into account all types of calls (inbound and outbound) of your contact center. Not only high profile calls will help you.

It's in the analysis of the different types of conversations where you can see what is happening to your products/services, what are the problems that may cause the leak of your clients or even if there is miscommunication within the departments of your company.

Creating a rich customer data will help you at the end to improve the customer journey.