Evaluate SEO Success

Key Performance Indicators to evaluate Search Engine Optimization success

Search Engine Optimization is very effective digital marketing tool, at the same time it is a bit complex too. It need lot of efforts and time and takes time to show deliverables. Search Engine Optimization needs patience and consistency to get results.

Here are some of Key Performance Indicators for Search Engine Optimization that help monitor progress.

1.      Indexed Pages

This is the first thing one should check that the Web Site has been indexed by Search Engine or not. If not already indexed, a web site should get indexed within days’ time.

2.      Ranking

Short tail keywords may take time, however this is always a good practice to add some additional words to short tail keywords to make them long tail keywords. This will make them less competitive and easy to get ranked in Search Engine.

3.      Domain Authority

Domain Authority is validation of web site by other external Web resources including Directories, Social Media etc and web site can get initial Domain authority with link building efforts and can improve with time.

4.      Page Authority

Page Authority is quality of web site evaluated by Search Engines in terms of content, code and other technical features

5.      Traffic

Once SITE is indexed by a Search Engine it should start pulling Traffic. However quantity and quality of traffic should improve remarkably as SEO efforts moves on.

6.      Bounce Rate

Good quality traffic means visitors should stay more on site and there should be less Bounce rate

7.      Goal

Goal means potential leads generated through Web site and this should increase with time and efforts putting in SEO

8.      Alexa Ranking

Change in Alexa ranking shows Web site overall performance especially as result of Search Engine Optimization efforts.