Evaluate Company Success by the Success of Marketing Team

Marketing is something that brings your product or service in front of the right audience in a right way with a dollar in doors! This is true but, you know the bridge between your product and buyers is marketing or sales person. Here I would like to prefer a marketing or sales team, because only one person is not enough to measure your brand success and obviously only marketing team is also not enough but I’m picking a marketing team only to dedicate this article to all sales and marketing professionals to serve them value. 

I personally love marketing and sales very much because you can sell anything using your talent and earn in any tough situations. 

In any organization the greatest asset is people who are working for them. Jack Welch the CEO of General Electric said in his book, Winning:

“Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others.”

Everyday customers are demanding more and more with tremendous solutions and emerging technologies. To meet their needs and stand out in competitors marketing teams have to be upgraded. 

Let’s have a look at some of the points that compare a marketing team's talent to organizations success.

Helps to Analyze the Goal 

To achieve any aims you need proper planning and assets that will go with the process and as a team it is important to agree with the company mission. Human minds are forward so, each team member having their own concerns is important. But, to reach the goal each team member must be aware of exactly what will be the outcome, what is  the competitive environment and how they will beat it. 

Regulate Outcomes

If you are creating a campaign for a video advertisement, you definitely need people with different skills like, videographer, models, script writer and many others. Right? As a marketing team we need to reformulate the goal and with that stay on the same in the pursuit of the mission. For example, a company's main agenda is the quality of the work for those who are working as well as customer fulfilment with products or services. By putting the needs of the team before your own, the team can be rewarded for their extraordinary efforts and dedication.

Responding to Consumers With Growing Product Development

Steave Jobs created and marketed Apple into one of the most prominent companies in the world. Thing is that big companies don’t just release the product and start thinning on creating new products they stay tangled with their current products, continually modifying and improving them. This keeps customers involved. This is how Apple has highest number of customer satisfaction and loyalty than all other major brands.

Inspire Team 

Team should be focused and motivated then only they can perform well on overall plan and strategy. As a part of effective management it’s good practice to share examples that show where we are executing against our mission and how that is making a positive impact with our customers. It shows to the team that, their leaders are executing the defined goal and the team is adding value into mission and not only celebrating those successes but also providing support to the areas that are not achieving their goals yet.

Marketing KPIs to Measure a Success

You can then direct your marketing dollars toward the most effective campaigns to achieve company success. 

• Return on Investment (ROI)
• Cost per Win (Sale)
• Cost per Lead
• Incremental Sales
• Purchase Funnel
• Customer Lifetime Value

Conclusion 

We all know that Marketing Department plays a vital role in growing the business and mission of an organization. It serves as the face of your company, coordinating and producing all materials representing the business. Organizations need to be clear and consistent with marketing teams – giving people opportunities and the chance to take risks and excel. They need to make sure people are ready when they move on to the next job.