EV Growth & American Policy from a Dealer’s Point of View

Every month is critical in measuring the pace of EV adoption around the USA. With business leaders and consumers constantly checking their “measuring sticks” to gauge whether they should make additional investments, or buy that new EV, these are fluid times.?

Many dealers rely on new EV models to fuel growth. For example VW Dealers are awaiting the ID. Buzz. Volvo Dealers are awaiting the EX30. CDJR Dealers are eager to receive the Dodge Charger, and so on...

“The Wheels in the Sky Keep on Turning” when it comes to EV growth, and this growth is powered by an electric drivetrain charged by hundreds of Billions of dollars in OEM investments, Government programs and consumer preferences.?

The invisible hand is at work here. No matter who is in office, the self-regulating forces of the market will continue to drive more & more consumers towards EVs.?

Recent discussions, including a thoughtful article by Mack Hogan on InsideEVs, which I will reference below, have highlighted how the EV market has grown past the need for mandates, fueled by investment, consumer demand, and value creation. With Trump in the news for his stance on cutting EV incentives, it’s worth examining why EVs won’t just survive—but thrive.?

Why EVs Will Continue to Succeed

Even if the political climate under Trump or any other administration looks to limit EV incentives, EVs are here to stay. EVs don’t need a mandate to be successful because they offer tangible, consumer-friendly benefits. In states like California, EVs are already a substantial share of the auto market, and globally, China and Europe are setting high bars with their adoption rates. EVs aren’t just surviving—they’re proving they’re a better solution.

Strangely, Elon Musk, who made electric cars mainstream, advocates for repealing EV consumer tax credits. He has argued that the credits distort the market, and that Tesla competitors would be hurt more by their removal. At the same time, Elon was recently appointed by President-elect Donald Trump as a government official (Department of Government Efficiency (DOGE)).

Government officials like Elon cannot enact policy to "hurt their competitors more." That is a blatant and obvious conflict of interest. What should be considered is the good of the American people, American jobs, and long-term American innovation. Not Tesla’s stock price.

America’s Status as a Tech Leader

Americans have long taken pride in being at the forefront of innovation, and the rise of EVs should be no exception. Our nation has led in transformative technologies, from aerospace to pharmaceuticals to A.I., and today, automotive technology is no different. Americans value high-paying jobs, advanced technology, and industries that secure our position globally. Dealerships that embrace EVs contribute to this legacy, leading in a space that offers real benefits to consumers, communities, and the environment.

I visited South America last year and noticed a disturbingly higher % of Chinese vehicles than expected. Does the USA really want to only sell ICE vehicles in the USA? What about what the rest of the world expects and will buy? The EV opportunity is far bigger than just the United States.

Two Key Ingredients for EV Growth: Investment and Value Creation

For a technology to succeed in a competitive, capitalist market, two things are essential: investment and value creation. EVs have both as referenced by Hogan:

1. Investment: Even amid political shifts, major automakers and tech companies are betting big on EVs. Companies like GM, Ford, Stellantis, Honda and Hyundai have publicly committed to EVs, with billions already invested in research, development, and infrastructure. This momentum ensures that, regardless of policy changes, the EV movement is secure.
2. Creating Value: Americans will always back technologies that generate real value. EVs provide quieter rides, better software, advanced safety features, reduced maintenance, and environmental benefits. They’re simply a more refined driving experience. These qualities have driven mass interest in EVs, as consumers realize they offer more than traditional cars. And when technology creates such clear value for consumers and shareholders alike, it isn’t going anywhere.

The Opportunity for Dealers

Dealers: Zig while your competitors Zag. EV demand appears to be increasing further, driven by the anticipation that the consumer EV credit might go away, which creates urgency among consumers to purchase before losing the financial incentive.

This tells me Consumers want EVs, and Dealers who know how to market and sell them stand to benefit over the next 3 weeks, 3 months, 3 years and 3 generations!

Currently at Lectrium we work with 200+ dealerships on improving their EV marketing and sales strategy. Get in touch with us now to seize the moment.?

Lectrium’s Role in Empowering Dealerships

At Lectrium, we’re here to bridge this gap with tools like our EV Range Map and EV Savings Badge. By making it easy for customers to find key details on range, cost savings, and incentives, our solutions empower dealerships to offer a seamless EV experience, positioning them as trusted guides in this new era of automotive. Our tools are crafted to give your dealership a competitive edge.

The Path Forward for Dealers: Seize the EV Moment

This is a pivotal moment for dealerships to lead. Trump’s proposed policies may seek to roll back incentives, but EVs don’t need mandates to succeed—they’ve already proven their value. Here’s what dealerships can do right now to capitalize on this momentum:

• Display EV-Specific Data: Show customers EV range, savings, and emissions information to make their decision easier.
• Connect with New Demographics: Millennials and Gen Z are today’s largest car-buying generations and are passionate about sustainable technology.
• Collaborate Across the Industry: While Lectrium is proud to lead in developing EV-focused tools, we believe the entire automotive ecosystem—vendors, agencies, OEMs, website providers—must work together to create an EV-ready infrastructure.

Let’s work together to make your dealership an EV leader. Book a demo with Lectrium today, and let’s build value in the future of automotive—together.