EV Charging at hotels : From Amenity to a deciding factor
Case Study: ZEVpoint's Partnership with Hotels
Background:
Imagine a picturesque hotel nestled in the heart of a bustling city, attracting tourists and travelers from all corners of the globe. Let's call this hotel 'Luxe'.
Hotel Luxe, a renowned hotel chain, found itself in a predicament during the summer season. With the rise of electric vehicles (EVs), many guests were driving down for vacations, requiring charging facilities for their vehicles. The absence of dedicated charging stations meant that guests had to resort to using the hotel's standard 16A socket, resulting in extended charging times of 16-18 hours. This situation led to frustration among guests, hindering their plans to explore the city daily.
Challenge:
Hotel Luxe recognized the growing need to cater to the EV market. They aimed to:
- Reduce the charging time for guests' vehicles.
- Avoid straining the hotel's electrical load.
- Enhance their hotel's amenities to attract more EV customers.
Solution:
Product chosen :
After thorough research and discussions with ZEVpoint, Hotel Luxe decided to install the ZEVpoint Swift Max AC EV charger with a 22kW capacity. This decision was driven by the charger's ability to:
- Significantly reduce the charging time to an average of 2.5-5 hours.
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- Ensure efficient charging without overburdening the hotel's electrical infrastructure.
- Provide advanced features like password protection, inbuilt electricity usage monitor etc. to prevent misuse.
Implementation:
The ZEVpoint Swift Max AC EV charger was strategically installed in a closed parking space, ensuring safety and convenience for the guests. To further enhance its visibility and utility:
- The charger was listed on various discovery platforms like Google & Plugshare.
- It was prominently showcased as an added amenity on hotel booking platforms.
Results:
The installation of the ZEVpoint charger yielded immediate and tangible benefits for Hotel Luxe:
- Enhanced Guest Experience: The reduced charging time significantly improved the guests' experience, allowing them to explore the city without any hindrance.
- Increased Hotel Bookings: The presence of a dedicated EV charger became a unique selling proposition (USP) for Hotel Luxe in the territory the hotel was located in as there was no nearby property offering EV charging facilities. This differentiation attracted more EV customers, leading to an increase in hotel bookings and revenue from eco-conscious customers .
- Efficient Charging: The hotel could also choose to charge customers based on the units consumed or time taken if they wanted to, ensuring a smooth and transparent process.
Conclusion:
The partnership between Luxe
hotels and ZEVpoint was a resounding success. By addressing the unique needs of their EV-driving clientele, Hotel Luxe not only improved its guest experience but also positioned itself as a forward-thinking and sustainable hotel in the competitive hospitality industry. The strategic installation of ZEVpoint's Swift Max AC EV charger showcased the hotel's commitment to innovation, sustainability, and superior customer service.