EU/UK Universal ID Tracker for Week #2 of 2024

EU/UK Universal ID Tracker for Week #2 of 2024

Joe Cha Joe Cha

Joe Cha

Marketing Director

发布日期: 2024年1月24日
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Greetings folks! Here are some of the top universal IDs by volume for the past year in the European Union and United Kingdom.

Percent of ad requests that use ANY of the universal/extended IDs | 2023 - week #2 2024
The current leaders. Group 1: the leaders: weekly performance of the
Group 2: some of the higher volume IDs in Europe (3% – 10% range). Criteo and Lotame.
Group 3: some more of the higher volume IDs in Europe (.2% – 1.25% range). Quantcast and Apple IDFV.
Group 4: some more of the higher volume IDs in Europe (.01% – .25% range)

Stay tuned for developments in 2024, as you know our dear friend the third-party cookie will probably be deprecated in Q3 of this year. We anticipate more movement in the race to replace! Cheers

Universal ID Tracker by Roqad Universal ID Tracker by Roqad

Universal ID Tracker by Roqad

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