EU/UK Universal ID Tracker for Week #2 of 2024

EU/UK Universal ID Tracker for Week #2 of 2024

Joe Cha Joe Cha

Joe Cha

Marketing Builder | Product Marketing, Lead Generation, Public Relations

发布日期: 2024年1月24日
+ 关注

Greetings folks! Here are some of the top universal IDs by volume for the past year in the European Union and United Kingdom.

Percent of ad requests that use ANY of the universal/extended IDs | 2023 - week #2 2024
The current leaders. Group 1: the leaders: weekly performance of the
Group 2: some of the higher volume IDs in Europe (3% – 10% range). Criteo and Lotame.
Group 3: some more of the higher volume IDs in Europe (.2% – 1.25% range). Quantcast and Apple IDFV.
Group 4: some more of the higher volume IDs in Europe (.01% – .25% range)

Stay tuned for developments in 2024, as you know our dear friend the third-party cookie will probably be deprecated in Q3 of this year. We anticipate more movement in the race to replace! Cheers

Universal ID Tracker by Roqad Universal ID Tracker by Roqad

Universal ID Tracker by Roqad

360 位关注者

订阅

要查看或添加评论，请登录

Joe Cha的更多文章

  • The global ID tracker by Roqad has a new home
    2024年11月5日

    The global ID tracker by Roqad has a new home

    Greetings, my hardcore adtech nerd friends! The ID tracker is moving to a new home that has a pool and a view. Be sure…

    1 条评论
  • Welcome to Week #42 - Europe
    2024年10月29日

    Welcome to Week #42 - Europe

    Hello! We got some requests to break up the ID Tracker into two different releases -- one for Europe and one for North…

  • Welcome to Week #40 - North America
    2024年10月21日

    Welcome to Week #40 - North America

    Hello! We got some requests to break up the ID Tracker into two different releases -- one for Europe and one for North…

  • Welcome to Week #39 - North America
    2024年10月11日

    Welcome to Week #39 - North America

    Hello! We got some requests to break up the ID Tracker into two different releases -- one for Europe and one for North…

  • Welcome to Week #38
    2024年10月4日

    Welcome to Week #38

    There are many super alternative IDs out there, they have different strengths, so we are here to show you the…

  • Welcome to Week #37
    2024年9月26日

    Welcome to Week #37

    There are many super alternative IDs out there, they have different strengths, so we are here to show you the…

  • Welcome to Week #36
    2024年9月19日

    Welcome to Week #36

    There are many super alternative IDs out there, so we are here to show you the performance numbers that we're seeing in…

  • Welcome to Week #34 "b"
    2024年9月3日

    Welcome to Week #34 "b"

    There are many super alternative IDs out there, so we are here to show you the performance numbers that we're seeing in…

  • Welcome to Week #34
    2024年8月28日

    Welcome to Week #34

    There are many super alternative IDs out there, so we are here to show you the performance numbers that we're seeing in…

  • Welcome to Week #32
    2024年8月21日

    Welcome to Week #32

    There are many super alternative IDs out there, so we are here to show you some of the performance numbers that we're…

社区洞察

其他会员也浏览了