EUROSHOP 2020: THE WORLDWIDE LARGEST RETAIL EXHIBITION IN DüSSELDORF [RETROSPECTIVE]

Between February 26th and March 2nd, EuroShop 2023, one of the greatest events in the world retail, will take place. The exhibition happens once in three years in Düsseldorf and transforms the Messe Düsseldorf GmbH territory into exhibition halls.

Everything required for retail is presented there: shopfitting, merchandising, and warehouse equipment.

We are planning to visit EuroShop 2023. While waiting for the new exposition, the Ustor team has decided to recall EuroShop 2020, an exhibition that took place before the quarantine started.?

Which market segments were represented:

• Trade equipment, design, furniture, and visual merchandising;
• Light fixtures;
• Refrigeration and air conditioning systems;
• HoReCa equipment;
• Retail;
• Energy consumption and construction equipment;
• POP-marketing;
• And so on.

In 2020 the organization reported a very high percentage of international guests. More than 70% of the participants [including us] came from abroad. There were visitors from 142 countries!

It once again proves the special value of the event for the world market.

Beneath the Euroshop 2020?

Today, the customer becomes more and more experienced: in order to attract his attention (and keep him focused!), you have to work on the equipment and the retail environment in general. The main accent has shifted to entertainment, the interaction between the buyer and the company: it has to be comfortable, interesting, multi-channel.

A huge variety of solutions for optimizing digital processes were presented at the exhibition. The digitalization of retail is booming while optimizing online and offline interactions is another stark necessity. Therefore, Euroshop 2020 is also about being energy efficient and working holistically.

We paid attention to the fact that the contingent of the exhibition is mostly top management and business owners. This not only once again showed the level of the event but also worked well as networking, a method of strengthening business relationships.

The lecture part was quite informative, focusing on narrow topics [rather than being something “general” for beginners].

If we divide the theory into blocks, we can highlight three areas:

• Retail Technologies
• Expo and Event
• Store Architecture and Design

Sadly, the coronavirus had already then affected the number of participants. German media reports that there were 19,000 more visitors in 2017. On the other hand, those who were really looking forward to the event could not be stopped by the quarantine panic.

Thoughts Out Loud: 3 insights we've come up with

The zero theses is the idea that the mission of Euroshop is not to surprise. Most of the displays have hardly changed visually, but have been slightly improved in line with the trend to increase the LTV [Life Time Value] of the product.

In other words, the interaction at the exhibition resembles a dialogue, a discussion, which allows you to find a grain of truth and gain some new experience. Both in your own field and in related areas. Sometimes innovations in someone else's niche turn out to be quite applicable to one's own.

Now the world of equipment is transforming, and there are several tendencies in these changes. Which brings us smoothly to the 3 theses.

EuroShop is the main field event for professionals all around the globe. Guests from 142 countries visited the 2020 exhibition! Euroshop 2020 was a significant event, since, in addition to shopfitting, there were also presented solutions for online and offline customer interaction.? Read more in our blog: https://www.ustor.com.ua/en/euroshop-2020-%d0%ba%d1%80%d1%83%d0%bf%d0%bd%d0%b5%d0%b9%d1%88%d0%b0%d1%8f-%d1%80%d0%b8%d1%82%d0%b5%d0%b9%d0%bb-%d0%b2%d1%8b%d1%81%d1%82%d0%b0%d0%b2%d0%ba%d0%b0-%d0%b2-%d0%b4%d1%8e%d1%81%d1%81%d0%b5/