Europe Outdoor Apparel Market to Hit Around USD 27.30 Bn by 2033
The Europe outdoor apparel market size was exhibited at USD 18.25 billion in 2023 and is projected to hit around USD 27.30 billion by 2033, growing at a CAGR of 4.11% during the forecast period 2024 to 2033.
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Europe Outdoor Apparel Market Key Takeaways:
The increasing popularity of outdoor activities such as hiking, camping, and rock climbing is one of the driving factors for the industry. As more people are getting interested in enjoying nature and outdoor adventures, they need the right gear to stay comfortable and safe. This has led to a rise in the demand for high-quality outdoor apparel that can withstand harsh conditions and provide reliable protection from uncertain harmful elements.
Another key factor driving the market growth is the increasing emphasis on sustainable and eco-friendly products. Many consumers are looking for outdoor apparel that is made from sustainable materials and produced in an environmentally responsible way. It has led to the emergence of several brands, such as Cotopaxi, Ten Tree International Inc., Reformation, and For Days, Inc., which offer eco-friendly outdoor apparel and accessories.
Major players in the market are investing heavily in research and development to introduce new and innovative outdoor apparel. For instance, in June 2022, Under Armour, Inc. introduced the UA Flow Synchronicity running shoes for women. Compared to shoes made from a men's model, this better supports the arch and secures the heel. The materials used to make the shoe are eventually ground down and recycled to be used in new products.
The use of sustainable materials in the apparel industry, such as fibers made from wood pulp, cotton cuttings, and agri-food by-products is increasing. Recycled fibers and recycling technologies are also being utilized. European brands and retailers are demanding recycled content in their products to align with EU regulations promoting a circular economy.
In September 2022, Nike launched a sustainable fabric called Nike Forward, which is made using a needle-punching process and at least 70% recycled content. This fabric is created in fewer steps and with reduced carbon emissions compared to traditional Nike knit fleece. The first product made with Nike Forward was a sleek, entirely recyclable unisex hoodie.
In 2022, Adidas partnered with material startups like Infinited Fiber Company, Spinnova, and Pond to create eco-friendly materials from natural sources, aiming to replace fossil-based plastics. The company successfully introduced a small apparel collection in the fall, incorporating at least 60% recycled cotton waste and 40% organic cotton, in collaboration with Infinited Fiber Company and the EU-funded New Cotton project. This initiative transforms textile waste into a cotton-like man-made cellulosic fiber.
Europe Outdoor Apparel Market By Apparel Type Insights
Sports & activity wear apparel led the market and accounted for a share of 26.3% in 2023. There has been a substantial increase in awareness of leading a healthy and active lifestyle. Consumers are becoming more conscious of the benefits of regular physical activity in maintaining good health, managing stress, and preventing various chronic diseases. This awareness has led to a surge of people engaging in fitness and sports activities, thereby driving the demand for sportswear. To cater to the demand, several companies are launching unique sportswear styles. For instance, in February 2023, Adidas announced a new line, Adidas Sportswear. The new line includes dresses, jerseys, tracksuits, shoes, jackets, and jerseys. The label is available online, with early access already opened on the mobile app.
Europe Outdoor Apparel Market By Product Type Insights
Top wear dominated the market with the largest revenue share in 2023. Top wear comprises clothing items such as shirts, jackets, sweaters, and other garments that cover the chest, arms, and upper back. This category of apparel experiences consistent demand due to changing fashion trends and the surge in online retail and e-commerce. The fashion industry is constantly evolving with new styles, colors, and designs, as companies increasingly focus on providing innovative products to capture consumer attention. This continuous evolution serves as a driving force, compelling consumers to frequently update their wardrobes and purchase the latest top wear to maintain a stylish appearance.
Europe Outdoor Apparel Market By Fabric Type Insights
Polyester-based outdoor apparel dominated the market with the largest revenue share in 2023. The rise in demand for outdoor apparel made from polyester can be attributed to several factors, including its durability, strength, and versatility. Polyester's lightweight and wrinkle-resistance properties make it an ideal choice for clothing and textile manufacturing.
Europe Outdoor Apparel Market By End-use Insights
Men's outdoor apparel? dominated the market with the largest revenue share in 2023.? Factors like celebrity collaborations and the launch of exclusive collections within the men's fashion industry are fueling the demand for outdoor apparel among men. To drive sales from this demographic, market players are employing various strategies to engage consumers, including implementing promotional discounts, and collaborating with athletes and celebrities to launch menswear, all considered to impact and shape the purchasing behavior of men. In September 2023, UK-based supermarket Sainsbury’s announced the launch of its menswear collection in partnership with musician and actor Martin Kemp and its exclusively owned menswear brand Union Works.
Europe Outdoor Apparel Market By Distribution Channel Insights
The sales of outdoor apparel through offline channels dominated the market with the largest revenue share 65.0% in 2023. Factors such as easy access and affordability are the major factors driving the demand for outdoor apparel through offline channels. Customers often visit supermarkets and department stores for their daily necessities. The presence of a wide range of outdoor apparel in these stores offers added convenience for shoppers, as they can easily browse and purchase apparel alongside their regular grocery shopping. This one-stop shopping experience can benefit customers who want to save time and effort.
Country Insights
UK Outdoor Apparel Market Trends
The outdoor apparel market in the UK accounted for a share of 15.5% of the European industry in 2023. UK's diverse topography provides an ideal backdrop for outdoor activities. Hiking, cycling, running, and camping are popular pastimes for many residents in the region. According to the People and Nature Survey for England, in January 2022, 61% of adults in England reported having spent time outdoors in green and natural settings over the preceding 14 days, an increase from the 56% recorded in December. As the number of people participating in outdoor activities rises, there is a growing need for appropriate clothing designed to enhance comfort, offer protection, and provide functionality.
Germany outdoor apparel market is projected to grow at a CAGR of 4.7% from 2024 to 2033. The robust outdoor culture and thriving interest in outdoor activities among the population drive the demand for quality outdoor apparel suitable for various weather conditions and activities. Moreover, the emphasis on health and wellness, coupled with a trend toward active lifestyles, fuels the need for functional and stylish outdoor clothing.? ?
Europe Outdoor Apparel Market Recent Developments
Some of the prominent players in the Europe outdoor apparel market include:
Segments Covered in the Report
This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Nova one advisor, Inc. has segmented the Europe outdoor apparel market
Apparel Type
Product Type
Fabric Type
End-user
Distribution Channel
Regional
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