The Europe avocado market is projected to reach a market size of more than USD 3 Billion by 2029.

Europe's avocado market is experiencing a remarkable surge in popularity, driven by rising health consciousness and a growing culinary appreciation for this nutrient-rich fruit. Hass is the most demanded avocado variety in Europe, especially in Scandinavia, the Netherlands and the United Kingdom. The Hass variety is very suitable for transport and ripening. Green skin avocados still have their own niche but are going down in demand. Italy and countries in Eastern Europe are the largest markets for green skin avocados. They are still consumed in many countries because they are favoured for their colour, and sometimes because they sell for better prices. Pinkerton avocados, also known as pseudo-Hass, have a specifically timed demand because it is a late variety. When supplying avocados to Europe, make sure the supply chain is well organised. This means you must have a cold chain, which cools down the avocados right after harvest and keeps them climatised all the way through the supply chain. Poor infrastructure such as bumpy roads can damage the fruits and high temperatures will shorten the shelf life. The avocados still look great when you load them into the container, but your buyer will see quality issues. When this occurs, the loss is almost always for the exporter. SIFAV is a private covenant between European importers and retailers. One of the SIFAV members is Nature’s Pride, a big player in the avocado trade. With this in mind, it is sensible to measure your environmental impact and explore new standards. Avocados are a typical product that is programmed under supply contracts of large retailers. Large-scale distribution networks of supermarkets, hypermarkets and discounters are responsible for the sales of more than two-thirds of the avocados sold to consumers. These distribution channels are even more dominant in the northern European markets.

The level of professionalism and the large sizes of companies in the avocado business make it difficult for new suppliers to compete. But the growing demand still offers opportunities for companies that are able to match the quality in the right supply windows. Buyers work with different countries to make sure they have year-round supply. Climate change will play an important role for buyers who want to work with parallel markets. Retail partnerships and consumer education becomes evident that the continuous rise in avocado consumption across Europe means avocados are becoming a staple in consumers’ diets. However, there is still more to do to bust the common myths that most believe about avocados and the environmental footprint, and that is what we will continue to do to help inform consumers on the facts and continue debunking the myths, fostering growth in the European avocado market through knowledge, as well as efficient and sustainable actionable practices. Consumption patterns vary widely across Europe. While countries like France, Germany, and the UK have stabilized their consumption rates, Eastern European markets present significant growth opportunities due to their currently low avocado consumption levels. The rising trend of health consciousness among consumers is a major driver. Avocados are increasingly recognized for their nutritional benefits, which is boosting their popularity across various demographics. There is a growing demand for organic avocados, particularly in Germany, which has the highest sales revenue for organic food in Europe. This trend is likely to continue as consumers seek healthier and sustainably sourced products.

link to the report: https://www.bonafideresearch.com/product/240829373/europe-avocado-market