Euromonitor Breaks Down Leading Fragrance Claims at WPC 2024

??The countdown for the return of the World Perfumery Congress (WPC) is on! On behalf of presenters American Society of Perfumers, and produced by Allured Business Media, we are proud to announce that?WPC?is heading to Geneva, Switzerland, on June 24-27, 2024, at Palexpo. ???? Register now to set your fragrance innovation agenda; 1-day passes are available, as are group rates.

??DISCOUNT CODE: THYMESUP

Leading Fragrance Claims: Charting the Trendsetters

The session will educate the audience on product claims and positioning in the fragrance industry. It will mainly focus on the sustainability criteria and related claims that are popular or gaining traction, particularly post-COVID-19 pandemic. The geographical scope will be limited to the Western European market. In terms of content, it will include topics such as cross-country comparisons to highlight key trends and consumer behavior, as well as scope and outlook for key claims.

Get a sneak peek within the May 2024 issue: Unlocking Fragrance Consumer Trends in Western Europe

Aishwarya Rajpara

Senior Research Analyst at Euromonitor

Aishwarya comes with 6 years of experience in business research and consulting industry and is currently working as a Senior Research Analyst in Euromonitor's London office. She is a specialist researcher in beauty and consumer health industry, with a particular interest in fragrances. Geographical scope includes the UK and Western European countries. Previously, she has advised clients in developing business strategies relating to competition and geographic expansion.

Join us @ WPC 2024

• It's unique! The event connects the dots across all stakeholders in the fragrance industry–from fragrance houses to creators to brands, you can network with the entire industry food chain in one place.
• It's insightful! The conference stage has tapped industry experts to share insights across various markets including fine fragrance, personal care, natural ingredients, functional fragrance, sustainable initiatives and more.
• Explore what’s new, now and next in fragrance on the expo hall floor featuring unique ingredients from every corner of the globe and the latest scent technology innovations.
• It's inspiring! Interactive panel discussions and technical talks stir up inspiration and thought-provoking ideas, check out our schedule.
• It's fun! Network with fellow fragrance professionals from around the world. Take your connections beyond LinkedIn with face-to-face meetings.
• Your full conference registration includes admission to the Opening Cocktail Reception (June 24), three days of conference sessions, expo hall access and admission to the World Perfumery Congress Gala (June 27).
• Just looking for time to navigate the expo hall floor? We have tailored registration rates for you!

??Be sure to register now for the best rates!