Euro2024 and X Ads

Data on the Sports X community shows how sports fans are engaging on the platform and how brands can capitalize on these interactions. According to the research, 71% of users watch live or highlights sporting events. 89% of X users in Turkey want to see new information about sporting events. 77% of users come to X to follow their passions and interests, and 74% want brands to be more connected to culture and trends. To engage with these users, brands are advised to offer specialized content or services, develop one-to-one relationships with users and offer insights about their brand or product.

Why X Ads?

During Eurocup 2024, X ads offer the perfect opportunity to reach a wide audience and drive high engagement. X is a platform for football fans to share their opinions, participate in discussions and follow the latest news during and after the matches.

?X Advertising Strategies for Eurocup 2024

Creating an effective X advertising strategy for Eurocup 2024 makes it easier for brands to reach and engage with their target audience. Here are some strategies:

Create Authentic Content: Engaging and original content attracts users' attention.

Identify the Target Audience: Reaching the right target audience increases the effectiveness of ads.

Use Images and Videos: Images and videos attract users' attention and increase engagement.

Ad Types and Targeting Options

Promoted Tweets

Promoted Tweets are tweets that are featured for a fee to reach a specific audience. These tweets appear on users' home pages and drive high engagement.

Promoted Trends

Promoted Trends are topics that are featured in X's trending list for a certain period of time. This type of advertising is ideal for big events and campaigns.

Promoted Accounts

Promoted Accounts are X accounts that are promoted to reach a specific audience. This type of advertising is effective for increasing the number of followers and raising awareness of brands.

Target Audience and Demographics

X ads offer a wide range of targeting options. You can target based on demographics such as age, gender, interests and geographic location.

The Eurocup 2024 period presents a great opportunity for brands. Twitter ads are an effective tool to reach a wide audience and ensure high engagement during this period.

As SameUp, we closely follow all developments that are of interest to the world and use them in our advertising strategies. We know that understanding the masses is of great importance to attract their attention.