Euro 2024 will deliver a 25% jump in revenue for UEFA

All revenues are up 25% since the last Euro's so what's their secret sauce?

In a world where attention is currency, UEFA as expected, delivered it's title sponsors for the tournament well ahead of tonight's first game in Germany.

The event is expected to reach a cumulative global audience of 5 Billion people.

Wild numbers.

And it's national sponsors in Germany that have boosted commercial revenues with Germany being a huge football market.

Those sponsors include;

Bitburger, Deutsche Bahn, Deutsche Telekom, Ergo, and Wisenhof.

There's is no shortage of global sponsors either.

With Adidas, AliExpress, Alipay, Betano, BYD, Coca-Cola, Engelbert Strauss, Hisense & Lidl just a fraction of the international partners.

UEFA have maximised earnings from every angle.

Commercial, sponsorship, licensing, broadcast, and ticketing have all seen significant jumps in income.

Perhaps though, the most anticipated trend is the rocket ship that is digital media.

It's growing, ALL OF THE TIME.

And the Euros, it's sponsors and broadcasters are planning to go bigger with content than ever before.

Euro fever is in town!

P.S. Follow me (Chris Swadling) for more sports business content!