#EUDataActSeries: Turning Data into Revenue – The Rise of Data Marketplaces

Let’s talk about?one of the biggest untapped opportunities of the EU Data Act:?data marketplaces.

For years, companies have been sitting on a?goldmine of connected product data—but most of it remains locked away, underutilized, and limited to a single ecosystem. With the EU Data Act, we are entering a?new era where data can fuel entirely new business models, drive customer value, and create competitive advantages.

Here’s a concrete example:?connected insurance policies.

Imagine you own a?smart home security system?or a?connected vehicle. Instead of getting a generic insurance quote based on average risk factors, your?real-world usage data—securely shared with your consent—can now be used to personalize pricing.

The Opportunity: A Win-Win-Win Business Model

For the Consumer:?Better pricing, tailored to actual usage. Instead of paying for assumptions, users benefit from real-time,?usage-based premiums. Drive safely? Lower risk = lower costs.

For the Insurer:?Data-driven precision in risk assessment. No more relying only on historical or broad statistical models—real-time connected product data enables smarter underwriting, reducing fraud, and attracting?new customers with fairer policies.

For the Manufacturer:?More product value, stronger customer lock-in. By integrating?data-sharing features into connected products, manufacturers enhance the perceived value of their devices. A security camera or a smart car isn’t just a product—it’s a?gateway to tangible financial benefits for the user.

Why This Matters

The?EU Data Act is pushing the industry beyond product sales—into services, partnerships, and ecosystem monetization. Whether you’re in?smart home, automotive, industrial IoT, or healthcare, the ability to share data under?clear, regulated conditions?means unlocking new revenue streams while increasing customer engagement.

But capturing this opportunity?requires the right strategy.

At?Connect Reply, we help businesses turn regulatory shifts into?competitive advantages—from designing?data-sharing models?to?building API-driven ecosystems that enable seamless, compliant transactions.

Want to explore how data marketplaces can work for your business? Let’s talk.

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