EU Users "Opt Out" Of Algorithmic Feeds, YouTube Shorts Algorithm,TikTok Search Ads,Killer B2B Marketing ??

Craft the Plan Before the Content: Why Your Marketing Strategy Should Come First!

It sounds simple, right?

But you'd be surprised how many companies dive head-first into content creation without a concrete plan to actually get it in front of the right eyes.

Remember, content is only as good as the audience it reaches and the impact it makes.

Before you allocate resources into creating another groundbreaking article, infographic, or video, ask yourself: "How am I going to market this to ensure it reaches my target audience?" ??

Time and resources are limited; make every piece of content count. Have a game plan in place. Your ROI will thank you for it.

SOCIAL MEDIA

The European Union's Digital Services Act

The European Union's Digital Services Act has now made it so users can "opt out" of algorithmic feeds - this now allows users to bypass algorithm-based feeds and view posts from their friends and follows in a chronological manner.

Search All Of The Ads Currently Running Across Meta Technologies

Meta gets a new Library for Branded Content. Search your Competitor’s content just like Ads.

YouTube Shorts Algorithm — Explained!

Youtube Shorts recently hit 50B watches a day!

Todd, Director of Shorts Product Management chats through some of the biggest questions coming from creators.

Good insight here into how the Shorts algorithm ranks content.

Google Search Generative Experience (AI) Gets Links

After trying out three ways to show links in Google Search and pausing to think it over, Google's finally picked its favorite! Say hello to arrow-down buttons that unveil webpage links as neat little cards.

Here is a GIF Google shared of this:

Introducing the TikTok Search Ads Toggle

People visit TikTok not just for fun but also to find cool stuff! Whether it's the "For You" feed or the search bar, you can stumble upon everything from fashion hacks and yummy recipes to unboxing clips and product reviews.

For brands, this means a HUGE opportunity to meet and win over new fans!

BUSINESS GROWTH / SALES

12 Killer B2B Marketing Strategies To Try In 2023

This article takes a look at the best B2B marketing strategies companies should be investing in right now, based on the emerging trends of the landscape.

Some of my favourites

1. "Intent Funnel" for SEO Keywords: Target customers at different stages of the buying journey with an "Intent Funnel" for SEO keywords.
2. Leverage Emotion in Advertising: Incorporate emotional storytelling in B2B campaigns to deepen customer engagement and increase conversions.
3. Personalized Content for Engagement: Use dynamic assets to hyper-personalize content, making each user's experience more specific and engaging.
4. Referral Systems: Maximize lead generation by leveraging your existing customer base through incentivized referral systems.
5. Expanded Content Marketing: Diversify your content strategy to include blogs, videos, podcasts, and interactive elements like quizzes.

Effective B2B marketing not only acquires new customers but turns them into long-term brand advocates.

LinkedIn influencing is staying put, here’s how to get it right in B2B

LinkedIn influencing has matured into a critical tool for B2B marketing, although its full potential remains underused by many businesses.

With proper implementation and measurement, LinkedIn influencer marketing can be a highly effective strategy for brand building and awareness in the B2B space.

LinkedIn influencers aim to boost engagement metrics, often using a specific content formula.

To start a successful influencer campaign, this article advises focusing on brand building, influencer suitability, and engagement over follower count.

The future of B2B influencer marketing is expected to expand beyond LinkedIn, incorporating other social media platforms and even AI technology.

AI

ChatGPT - Time It Took For Selected Online Services To Reach One Million Users! ??

Take a moment and let these stats settle in your mind

Big News - Bing AI now available on Google Chrome

Bing AI is now available on Google Chrome (previously only available on Edge).

AI in Classrooms: A New Chapter

Guess what? OpenAI just released a guide for teachers on how to rock AI in the classroom. Remember when schools banned ChatGPT? Well, they're changing their tune because AI isn't going anywhere!

Did you know? Over 70% of teachers think it's key to show kids how to use AI, says a fresh EdWeek poll.

So, how are teachers using ChatGPT? Check this out:

• Role playing challenging conversations
• Building quizzes, tests, and lesson plans from curriculum materials
• Reducing friction for non-English speakers
• Teaching students about critical thinking

The guide also includes prompts to help teachers with lesson planning, helping students, creating an AI tutor, and more. You can see the full list of prompts here.

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