EU Universal ID Tracker for Week #3 of 2024

EU Universal ID Tracker for Week #3 of 2024

Joe Cha Joe Cha

Joe Cha

Marketing Builder | Product Marketing, Lead Generation, Public Relations

发布日期: 2024年1月30日
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Greetings and salutations. Here are some of the top universal IDs by volume for the past 52 weeks in the EU and UK. Use of any of the universal/extended IDs is down a few points last week.

Group 1: the leaders
Group 2: some of the higher volume IDs in Europe (3% – 10% range) | Last 52 Weeks
Group 3: some more of the higher volume IDs in Europe (.75% – 1.25% range) | Last 52 Weeks
Group 4: some more of the higher volume IDs in Europe (.01% – .25% range) | Last 52 Weeks


Percent of ad requests that use ANY of the universal/extended IDs | Last 52 Weeks
% of universal/extended IDs tied to AAID and IDFA | Last 52 Weeks
Percent of universal/extended IDs in Europe tied to third-party cookies | Last 52 Weeks
Percent of ad requests that use ANY of the universal/extended IDs | Last 52 Weeks

Please provide feedback, suggestions, and comments! Tell your friends about the newsletter. As you know, the third-party cookie is supposed to be deprecated in Chrome in Q3 of this year. We anticipate a whole lot more movement in the "race to replace." Cheers

Universal ID Tracker by Roqad Universal ID Tracker by Roqad

Universal ID Tracker by Roqad

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Garrett McGrath

1 年

In terms of prevalence it's probably worth noting that the adsrvr.org EID is really a third-party cookie. yes, it's then written as an EID and has to be selected to do so by publishers but this is really UID1 aka the TTD 3p cookie whereas most other EIDs are only 1p.

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Alexei Moltchan

VP Product, Strategy, Partnerships | AdTech | MarTech | Data | Executive MBA

1 年

Joe Cha how would you explain the surge in "Percent of universal/extended IDs in Europe tied to third-party cookies"?

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