Ettitude: The Bamboo Bedding Brand for Eco-Friendly Sleepers
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In today’s episode, I sit down with Phoebe Yu and Kat Dey, the co-founders of ettitude — a DTC bamboo bedding, bath and sleep essentials line that aims to become “the Tesla of bedsheets.”?
Phoebe and Kat share their views on being eco-friendly while also offering a product consumers love using, why bamboo is more environmentally friendly than cotton, and how joining the Founders Pledge will continue to help the environment if they ever choose to exit Ettitude.?
You’ll also hear:?
? Tactics on using entrepreneurship as a creative outlet
? How and when it makes sense to set up a B-corp
? How Phoebe and Kat went from unique immigrant backgrounds to partnering to launch Ettitude.?
Check out this short clip to hear how Ettitude is building a sustainable product AND cutting costs in the process!
DTC Brand Wins Big & Keeps it Eco-Friendly?
Want access to the full interview? CLICK HERE to go listen. You can also get it on Apple, Spotify, or wherever you get your podcasts!
Senior Web Developer @ AffinityClick Inc. | Part-time Professor @ Algonquin College
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