Etsy’s untapped ecommerce potential.

Hi, and welcome to the Foundr #newsletter.

It’s time to talk about Etsy.?

Why? You’ve been asking us about it.?

• Is it worth starting your business on the platform??
• What type of results does Etsy generate compared to Shopify???
• And how do you create an Etsy Shop??

In this week’s newsletter, we’re talking about how to start an #etsyshop and other ecommerce optimization tools.

Founder Words

“Better doesn’t cut it. It needs to be different.”

- Uri Levine, co-founder of Waze

Founder Tools

How to Start an Etsy Shop Step-by-Step: Etsy has 90 million active buyers and is a sometimes forgotten platform to start a business. Read our breakdown on how to start a profitable business on Etsy.?

Bootstrap Your Marketing Attribution: We interviewed Manuel Mueller , the founder and CEO of Emma – The Sleep Company . Below are his attribution tips that help the sleepwear brand continually have 30% year-over-year growth.?

1. Organize all your marketing activities into a spreadsheet.?
2. Review the ROI per channel.?
3. Understand how channels influence each other.
4. Build out the most common customer journeys.?
5. Add an exit poll to your thank you page.
6. Ask your customers which channel influenced their purchase.?

How to Calculate Shipping Costs: Successful shipping is crucial for a brand’s success. There is nothing more frustrating as a customer when you are hit by humungous shipping costs at the point of checkout, not to mention the knock-on effects of slow delivery. Learn how to set up the right shipping costs for your business.

Founder Story

The Holy Grail of Customers: There are not many interviews where Nathan Chan is speechless, but this is one of them. If you want to learn how to find product market fit, build a successful team, and create a lasting business, then Uri Levine has the map. Watch the interview.?

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