Etsy 201: Tips for Success

Etsy is an e-commerce platform which provides a place for people to sell handmade or vintage items and supplies as well unique manufactured products. In our previous blog we covered the basics of Etsy and what type of product you are allowed to sell on the platform. In this article we are going to give you some tips and suggestions to make the most of your listings.

So, once you have done some brainstorming and settled on the type of product you want to sell there are some key things that you need to consider before you start selling.

1.     Sell something that you enjoy making or sourcing. Most successful products are those that find enjoyable to make and that you can picture yourself selling for a long time.

2.     Being aware of current trends can help shape the selection of new products and styling of photographs to continue to appeal to the shopper. 

3.     The aim of selling is to make money so that should be upper most in your mind. Ask yourself the question “Will it make you money?” A good product is one that you can sell at a profit. This is particularly important to consider if you are making your own products as you need to cover your costs including your time and effort. In order to price your products like a professional you might want to consult a sales enablement company.

4.     And once you have considered the above it is important to think about growth potential. No matter how small you start off you need to think big. Consider how you will build on your product ideas. Is your product one that can be easily varied to create multiple versions offered in different colours or styles?

With the product sorted there are some simple steps to follow to continue on the path to success.

Choose a simple and broad shop name

When you sell on Etsy it is important to think about your shop name. If people like your products they are more likely to recommend your shop to others which means you need a name that is easy to remember and to find. The name should also be broad and not associated directly with only one product. People often make the mistake of choosing a name that is too specific which then limits the opportunity to include other products in the listing, otherwise you might have to operate a separate shop.

Have numerous listings of a product.

Before setting up a store on Etsy, make sure you have at least ten listings of items on your store. It will increase the chances to make your shop more prominent when a customer searches for your product. If you have small item listing, there are higher chances that your items might not appear on the customer’s search.

Make quick initial sales

Once you have set up your store it is important to sell your first stock as soon as possible. This helps you appear in search results as Etsy always optimizes the store in its search result when there is constant engagement. You can make a quick first sale through providing a maximin discount in the beginning, focus on making sales as opposed to profit in the first few months. The aim is to invest in the business, establish it and then it should be easier to grow.

Use social media

Marketing is important to make your brand stand out in the e-commerce market. One of the best platforms for marketing your business is social media such as Facebook and Instagram. These allow you to find your target market and the right audience to sell to. And when you are ready to take it to the next level a sales and marketing consultancy can assist.

How the London Bridge Project Can Help to Deliver Success

The London Bridge Project (LBP) is a leading sales and management consulting firm that provides both amazon consulting services and amazon sales support for businesses looking to grow exponentially within the biggest marketplace in the world. We offer a complete end-to-end service for Amazon based businesses, which includes providing valuable insights into Amazon sales data and a pipeline of under-explored opportunities within your niche.

If you would like to learn more about how the London Bridge Project can help your online business, make sure to contact a member of our team today to discuss your requirements.