ETNIA BARCELONA S/S 25 Collection: through lens of Txema Yeste
Etnia Eyewear Culture has unveiled its Spring/Summer 2025 collection in collaboration with #TxemaYeste. The photographer has brought the brand’s colourful and creative universe to life in a campaign that celebrates the creative spirit, artistic vision, and the power of colour. Under the slogan “Be An Artist,” the launch embodies the essence of Etnia Barcelona’s manifesto, which highlights creativity as the core of its identity. It invites individuals to adopt a bold and artistic attitude toward life, embracing the uniqueness of each person as a form of art, the company explains.
The campaign features the collaboration of photographer Txema Yeste, whose striking images are “as dynamic as they are poetic”. Known for being a visual storyteller, Yeste blends art, creativity, and technical precision to create powerful, evocative images for Etnia.
According to the company, his photographs not only showcase fashion but elevate it, transforming the clothing, models, and settings into visual poetry. Each image challenges the viewer to look beyond the surface, feel the intensity of his vision, and immerse themselves in a world where creativity knows no bounds.
The S/S 2025 collection includes 43 optical and 23 sunglasses models, characterized by Etnia Barcelona’s signature vibrant colours and innovative designs. Every detail of the frames, from bold designs to vivid tones, are created to “reflect Etnia Barcelona’s commitment to individuality and artistic expression, encouraging a bold and creative perspective on life—true to the spirit of the brand”.