Etihad Airways Secures Girona FC Shirt Sponsorship Deal

Etihad Airways has secured yet another partnership with a football club from the City Football Group’s stable.

This time UAE’s national carrier will become La Liga’s Girona FC’s??main shirt sponsor in a multi-year deal from next season onwards, a commercial boost to the football club which will debut in the upcoming UEFA Champions League season?

The deal that runs until the?‘26/27 season will also see Etihad’s logo be prominently displayed at the Estadi Montilivi, the home ground of Girona FC team’s.??It will also cover collaborating in fan engagement efforts.?

Following the deal,?Arik De, Chief Revenue and Commercial Officer, Etihad Airways,?said,?“We are thrilled to partner with Girona FC, a club that resonates with our brand values and aspirations. This sponsorship is a testament to our dedication to the Spanish market and our aim to strengthen the bonds between the UAE and Spain. Etihad Airways looks forward to a successful partnership with Girona and to bringing our worlds closer together through the beautiful game.”

Delfí Geli, President of Girona FC,?added,“We are incredibly proud to welcome Etihad Airways as our main sponsor. This partnership extends beyond the traditional, embracing a future where we can grow together in strength and spirit. Etihad’s global perspective and commitment to excellence reflect our own aspirations on and off the pitch.”

According to ASN data, Etihad Airways has a mere investment of US$300k since Q321, and a quarterly average investment of US$25k during this period. Key investments have included The Royal Langkawi International Regatta (US$36k) and Mumbai City FC (US$212k), however, Etihad’s major deal with IPL franchise Chennai Super Kings (CSK) has yet to be included in our database.

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This article was first published in ASN's May 2024 no. 4 newswire.